Getting inside the minds of customers. For decades, marketers have known this is the key to influencing purchase decisions, however the rapid adoption of new technologies has changed the game. Consumer behaviours are quickly evolving, transforming deeply held habits and beliefs.
This White paper discusses the ways marketers are using neuromarketing and cognitive behaviour principles to tap into the subconscious – from attention-grabbing campaigns to memorable customer experiences.
Drawing on the insights of ADMA’s recent ‘Consumer Analytics & Insights’ Think Tanks held in Sydney and Melbourne, it also considers broader technological and ethical issues.
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