Understanding the client ecosystem to drive better sales

29 Sep 2016

  • Customer experience
  • Strategy
  • Data
  • Digital Marketing

“When you have data driving communication, and when you use multiple data sources to get real business intelligence and link it to your front line staff and your thought leaders, very powerful things happen.”

ADMA recently partnered with Avention OneSource Solutions to facilitate a discussion around the customer ecosystem, account based marketing, its benefits and challenges. The round table discussion brought together over a dozen marketing executives from across a number of industries.

Read the discussion paper here.