The fast pace of change within all industries has resulted in significant changes for consumers and business alike. Consumers are now in the driver's seat expecting seamless customer experiences across the board, placing CMOs at the centre of enterprise decision-making.
The very channels through which marketers are expected to engage with audiences are evolving as well.
"The onus lies heavily upon the leaders in fields such as television, radio, publishing and outdoor to work with brands and use technology to deliver the most outstanding experiences their services can offer," says Bill Binch, Managind Director of Marketo.
In the first edition of ADMA's Future of Marketing almanac, developed in partnership with Marketo, we explore the future of these channels, the challenges they face and the opportunities technology is presenting them with.