TECH GUIDE: Data Management Platforms

24 Oct 2018

  • Data-driven Marketing
  • Technology
  • Data
  • Marketing Technology

Australian organisations have shown strong interest in Data Management Platforms (DMPs) as a means of lifting the efficiency of their paid media spending and improving the experience customers have when interacting with their content.

DOWNLOAD Tech Guide:  Data Management Platforms 

While all DMPs act as a centralised repository of digital customer data, their features and processes can differ remarkably. It is important then when considering different DMPs to understand these key differences and the impact they will have on the functionality of the DMP for your specific requirement.

Download your copy of this Tech Guide produced by ADMA's sister organisation Digital + Technology Collective for insights on key considerations in DMP choice, including:

  • Matching
  • Pricing
  • Real-time
  • Data Connectivity
  • Data Sharing

This Tech Guide was sponsored by Adobe 

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