Australian organisations have shown strong interest in Data Management Platforms (DMPs) as a means of lifting the efficiency of their paid media spending and improving the experience customers have when interacting with their content.
While all DMPs act as a centralised repository of digital customer data, their features and processes can differ remarkably. It is important then when considering different DMPs to understand these key differences and the impact they will have on the functionality of the DMP for your specific requirement.
- Data Connectivity
- Data Sharing
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