Webinar: Masterful marketing in the regulatory age LOYALTY PROGRAMS: A NEW DELTA FOR DATA Recorded webinar Loyalty Programs: A New Delta for Data with Philip Shelper Loyalty & Reward Co CEO Philip Shelper reveals how to utilise loyalty programs to generate valuable zero and first-party data, engage customers in ever-more meaningful experiences and build brand, sales and retention. Recorded 21 September 2021 Discover how to use loyalty programs to: Connect cleverly Generate zero-party and first-party data to build authentic and meaningful marketing connections between customers and brands. Direct data Develop your own data provenance and authentication solutions to reduce ongoing costs while managing digital and regulatory changes. Pivot productively Manage the risks ahead with a clear idea of the digital, ACCC, privacy and Spam Act changes coming to reshape the marketing landscape. Become an expert in Consumer Engagement Philip Shelper is the subject matter expert teaching Loyalty Programs and Consumer Engagement. Learn more from Australia’s leading customer loyalty consultant, get a clear understanding of Customer Loyalty Programs theory and practice, and become a loyalty program and consumer engagement expert. Next course begins 8 November 2022. FIND OUT MORE Check out ADMA's Data-Driven Marketing offerings Article 29th Aug 2022 6 mins Destination NSW: Members Spotlight Kathryn Illy, General Manager of Consumer Marketing at Destination NSW, is committed to gaining marketers a proper seat at the C-suite table. Here, she talks upskilling, career advancement and why we shouldn’t get sucked into the data swamp. Article 14th Jul 2021 3 mins Changing Dynamics due to our new Data Landscape The changing data economy has highlighted the new skills we now need as crucial parts of our team to ensure we bolster internal excellence. Understanding who needs to upskill can often be difficult. Article 01st Jun 2021 6 min Customer experience revolution underway thanks to AI and ML From columns and rows to collaboration and compliance, data-led insights and new technology is enabling a brave new world of data-led marketing opportunities. Article 27th Apr 2021 4 min Data: It’s in the way that you use it (or why marketers may have a consent problem) Matterkind CEO Clay Gill says marketers must quickly get to grips with a post-cookie world – and what looming regulation means for consent management. Article 21st Apr 2021 The Cookie Apocalypse Cookies have been central to every good marketers’ digital marketing strategy. And now Google is pulling the plug on it. Add to that the obvious compliance measures that will change through regulatory developments and it all overlaps with understanding Cookies. Article 29th Mar 2021 Privacy, ad tech and third party cookie changes are birds of a feather Google is now testing FLoC and Fledge to replace third party cookies as government regulatory changes continue. Here’s an update. Load More
Article 29th Aug 2022 6 mins Destination NSW: Members Spotlight Kathryn Illy, General Manager of Consumer Marketing at Destination NSW, is committed to gaining marketers a proper seat at the C-suite table. Here, she talks upskilling, career advancement and why we shouldn’t get sucked into the data swamp.
Article 14th Jul 2021 3 mins Changing Dynamics due to our new Data Landscape The changing data economy has highlighted the new skills we now need as crucial parts of our team to ensure we bolster internal excellence. Understanding who needs to upskill can often be difficult.
Article 01st Jun 2021 6 min Customer experience revolution underway thanks to AI and ML From columns and rows to collaboration and compliance, data-led insights and new technology is enabling a brave new world of data-led marketing opportunities.
Article 27th Apr 2021 4 min Data: It’s in the way that you use it (or why marketers may have a consent problem) Matterkind CEO Clay Gill says marketers must quickly get to grips with a post-cookie world – and what looming regulation means for consent management.
Article 21st Apr 2021 The Cookie Apocalypse Cookies have been central to every good marketers’ digital marketing strategy. And now Google is pulling the plug on it. Add to that the obvious compliance measures that will change through regulatory developments and it all overlaps with understanding Cookies.
Article 29th Mar 2021 Privacy, ad tech and third party cookie changes are birds of a feather Google is now testing FLoC and Fledge to replace third party cookies as government regulatory changes continue. Here’s an update.