Data and privacy – two concepts that together have generated headlines and debate worldwide in the last 12 months. As businesses undertake their own digital transformation, the issue of who owns, collects and stores data is one of the most important responsibilities that marketers have to face.
Privacy Awareness Week in 2018 is marking 30 years of Australia’s Privacy Act, considered one of the strongest in the world, and is being driven by the Office of the Australian Information Commission (OAIC), of which ADMA is a proud supporter. This year’s theme Privacy: From Principles To Practice aims to ensure that ‘privacy protection is part of your everyday business’.
Acting Australian Information and Privacy Commissioner, Angelene Falk, has highlighted that consumers want choice and control on how their data is handled, echoing the findings of ADMA's new research into Australian consumer's attitudes to privacy.
"Privacy today is founded on the principles of transparency and accountability. It is about ensuring individuals can exercise choice and control and that the actions of organisations reflect the value of personal information to individual’s wellbeing and dignity," she says.
As the industry’s leading advocate for data-driven marketing and advertising, ADMA assists members with awareness and compliance regarding your responsibilities to your consumers when accessing, collecting or storing their data.
To that end we have a number of resources to support Privacy Awareness Week:
- Read our new report Data Privacy: What the consumer really thinks from extensive research we conducted into Australian’s attitudes to privacy, with Global DMA and sponsored by Acxiom;
- Is your business and your team really aware of how you are meeting your privacy responsibilities? Take this 10-point Privacy Health Check with Sainty Law to find out how aware you are;
- A recent case study, Why Privacy Training is Essential to Protect Your Business, shows how ADMA IQ recently helped a prominent services-led organisation after it found significant weaknesses in its data privacy;
- Head over to the Comply section of our website where you will find a number of fact sheets and videos on compliance, privacy and regulatory issues;
- And these recent articles - GDPR is re-writing the rules of adtech, How to prepare your non-EU business for the GDPR and Industry associations stress the importance of consumer trust - will help your thinking around the new EU GDPR regulations, and Australia’s web of privacy laws.
Practically, ADMA has a number of courses to help ensure your business’ compliance. Take a look:
- Privacy & Marketing Compliance Course: Know the law and navigate the legal pitfalls of data-driven marketing with ADMA IQ’s data privacy training for non-lawyers.
- Data Pass: ensure that your business is fully aware of its data obligations and can give your business the data edge with training for a number of employees.
- New GDPR courses: Learn how to adapt your marketing to GDPR with Award and Professional Certificate courses tailored for Australia, in partnership with the UK’s The Institute of Direct and Digital Marketing.
For more information about Privacy Awareness Week visit www.oaic.gov.au/paw2018