SYDNEY, 13 March, 2017 – The Association of Data-driven Marketing & Advertising (ADMA) and its Code compliance mechanism, the Code Authority has recently named Christopher Zinn as Chair of the independent marketing complaints review body.
The appointment of Zinn by ADMA is the latest in the organisation’s strong delivery against its strategic plan, which includes creating accountability and high standards for its members across the entire marketing industry.
“Data is becoming increasingly used by organisations and we want to ensure good practices and high standards. Members of ADMA meet these standards and the Code Authority ensures consumer trust,” said Jodie Sangster, CEO of ADMA.
As marketing’s self-regulatory body, ADMA has empowered the Code Authority to oversee compliance with the ADMA Code of Practice (The Code).
Zinn, Director of Determined Consumer and formerly Campaigns & Communications Director at Choice, is known for his ability to balance strong business and pro-consumer positions and is expected to bring this to his chairing of the ADMA Code Authority.
“I am very happy to have been asked by marketing’s peak body to work closely with industry and continue my advocacy for consumers,” said Zinn.
“Christopher is a great choice of chairman understanding both perspectives. He also has a strong team of experts who will help him with this issue,” added Sangster.
Current members of the Code Authority include consumer advocates Victoria Rubensohn, Robin Brown and former Commonwealth Ombudsman Allan Asher. Industry representatives include Samantha Yorke (Google), Sophie Jackson (Foxtel) and Graeme Alexander (American Express).
About The Code
The ADMA Code of Practice aims to build consumer confidence by setting standards of best practice and ethical conduct Including fair trading, channel regulation and privacy principles for every ADMA member.
The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for data-driven marketing and advertising. ADMA is also the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today's marketing industry.
(02) 9277 5409