Marketing technology: four perspectives

09 Sep 2016

  • Technology
  • Marketing Technology

In this podcast we speak to four experts across different industries about marketing technology, its implications, challenges and future trends. 

Andy Schick, Global Director of Automation and Analytics at Xero discusses the challenges and implications of marketing automation and personalisation and shares his advice on how to embark on the automation journey.

Scott Brinker, Editor in Chief at chiefmartech.com talks about parallels between software and marketing and it's implications.

Greg Cannon, Vice President of Engagement Marketing at Caesars Entertainment shares his insights about future trends in marketing technology and brand responses to these trends.

Pascal Winkler, Head of Connect at The Hallway talks all things programmatic.

 

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