In an oversaturated market, where customers switch brands after the first negative experience, authenticity and personalisation are imperative to customer engagement.
This is part of the challenges marketers face today and artificial intelligence (AI) aims to provide simple and effective solutions.
While customers may not be aware of the technology behind some of their best experiences with a brand, marketers are keen to start integrating AI into their mix. In fact, 75% global executives say they will implement AI in their businesses within 3 years.
The Marketing in an AI-first world: The role of data and creativity in an engagement economy whitepaper investigates the challenges of marketing today – and the role of Artificial Intelligence (AI) in finally making sense of big data to create truly personalised customer experiences.
It also reveals what technology is already available and what marketers should look for in their next investment.