Managing Marketing: Data Driven Marketing Last Year and Next

15 Mar 2021

  • Data-driven Marketing

Hear Andrea Martens, ADMA CEO,  discuss some of the challenges that faced ADMA and their broad membership base during 2020 as marketers and their agencies adapted to the impact of the global pandemic. Andrea highlights the lessons and the actions she took as a leader and the results her team delivered. She also looks to the year ahead with optimism, outlining an ambitious agenda for the organisation in the coming year both from a regulatory and educational perspective.

The Managing Marketing podcast is hosted by TrinityP3 Founder and Global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals.


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