Limited access to the right data an issue for Australian marketers, survey finds

18 May 2017

  • Data
  • Digital Marketing

DOMO's 2017 report, Australian Marketers' Relationship with Data Survey found that 82 per cent of marketers rely on data, however only half of them have access to the data they feel they need. 

available data

The survey explores data challenges and successes of leading Australian marketers and defining trends in data-driven marketing. 

The results of the survey imply that Australian marketing teams are not utilising data to its full potential and because they're under- resourced, 60 per cent feel overwhelmed by the volume of data available. 

Delve into the modern marketer’s relationship with data, read the report now.

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