Invest in your brand story! Tenielle Stoltenkamp on Uber's approach to branded content

03 Jul 2018

  • Content

Invest in your brand story! Tenielle Stoltenkamp reveals Uber's approach to branded content

Brand marketing and brand building should be integrated into every touchpoint of an organisation.

How you tell your brand story, deliver on key messages, or continually deliver a promise to your customer is what contributes to building brands. 

In this keynote held at the Brand Summit 2017, Senior Marketing Manager Tenielle Stoltenkamp reveals Ubers approach to branded content and the importance it holds in building brand equity. 


Part 1: Why invest in your brand



Part 2: Invite people to your brand's party 


Part 3: Q&A with Tenielle Stoltenkamp, Senior Marketing Manager - Uber  



iMedia Brand Summit provides an intimate environment for senior brand marketers to converge, debate and discuss the major strategic issues they face. This exclusive, invitation-only event is a closed forum for the sharpest minds in the industry to connect and discuss shared challenges, as well as network, build relationships and meet potential partners.

The 2018 iMedia Brand Summit theme: It's not broke, but not everything is working.

This keynote was originally published on


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