Influencer marketing… a surge in social media and the increased use of mobile over the last five years has sparked the creation of a new marketing channel. And with that, a new occupation has emerged – The Social Media Influencer.
More and more, marketers are incorporating influencers into their strategies in an effort to increase the reach and awareness by commissioning fans, celebrities or opinion leaders that match the attributes of their product and services.
If a marketer chooses the right influencers to work with their brand, they can achieve a deeper penetration and level of trust that traditional advertising can’t compete with. In many cases it is not about how many followers a social influencer has, it is about having the right followers. Finding the right influencer with the right followers is just one of the keys to working a successful influencer strategy.
Influencer marketing comes with its own tactics and strategies. Do it poorly and you run the risk of placing your brand in the view of an audience that displays little or no level of interest. Do it well and you are on the path to building a pipeline of authentic customers that are genuinely engaged and interested in your products and services.
The recent Influencer Marketing Benchmark 2019 report reveals, “businesses who understand influencer marketing gain impressive returns, up to $18 in earned media value for every dollar they spend on influencer marketing.’ The report also confirms that influencer marketing in 2019 is predicted to grow to become a $6.5 billion industry from $1.7 billion in 2016.
With so much investment and no sign of slowing down in this space, it is a great time to consider incorporating influencer marketing into your own strategy. The ADMA IQ Influencer Marketing Essentials course provides a great opportunity take time out of your day-to-day to learn how to work effectively with influencers, inject authentic personality into your marketing and identify the right advocates for your brand.
The ADMA IQ Influencer Marketing Essentials Course will teach you how to:
- Understand what Influencer Marketing is and it's many different faces
- Recognise how Influencer Marketing fits within the marketing mix and how to find the right influencers for your brand
- Build a compelling proposition for your influencers
- Understand the ladder of engagement to maximise your Influencer programme
- Appreciate the legal guidelines around Influencer Marketing
- Define a measurement framework