According to a new research report by ADMA and Oracle Marketing Cloud, The CMO of Tomorrow, the list of expectations for future marketing leaders is growing everyday.
Not only do these marketers need to be familiar with an advertising campaign, they need to know the ins and outs of a balance sheet too. Being comfortable around technology and the ability to approach data with strong analytical skills are also necessary requisites. Most importantly, marketers must be able to shift accordingly to cultural changes and engage management peers to facilitate buy-in.
"Not every CMO is there today. In many markets, there are major shortcomings that need to be overcome to ensure CMOs are prepared for the future."
Jodie Sangster, ADMA CEO
Over 450 senior marketing executives in the Asia-Pacific region took part in this research survey and looks closely at the organisational changes needed in order to transition smoothly into a fully digital market. The key areas that are touched on in this report includes budget, capability and education, and return on investment.