ADMA Whitepaper: Driving stronger returns from customer experience

25 Aug 2016

  • Customer experience

This whitepaper is a result of the experience, ideas and thought leadership generated by the ADMA customer experience expert group from the customer experience think tank.

In this paper we discuss:

  • The rise of the customer
  • Customer experience management
  • Customer experience within three sectors: retail, banking and insurance
  • Great customer experiences - food for thought
  • Impediments to success
  • Design thinking

Download the ADMA customer experience whitepaper below.

PDF icon ADMA_CX_Whitepaper 2016.pdf
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