Certain words are used so often that they can become unclear or lost in translation. Engagement is such a word. We all want to increase engagement, but do we ever ask ourselves, what does it even mean?
At Digital Alchemy, we believe there is a better way to engage customers. Scalable customer engagement is one of the least understood aspects of marketing, and that’s an opportunity. Focusing solely on the transactional part of a relationship doesn’t create sustainable engagement. Building an emotional connection humanises your brand and creates ever-more valuable customers.
To help guide you through the world of customer engagement, we’ve assembled insights around key areas that are essential for building emotional connections with your customers. From what’s the ROI from engagement to technology as engagement enabler, with this guide, you’ll learn why engagement should be a crucial part of your marketing and pitfalls to avoid as you develop your strategy. You’ll be left with actionable takeaways to start incorporating into your strategy in no time.
View full Customer Engagement Playbook here
If you would like a hard copy sent to your office? Click here