Data Day 2017: Justin De Graaf on social data

08 Jun 2017

  • Data

One of the highlights for delegates at Data Day 2017 was a presentation from Coca-Cola Co's Director of Data Strategy and Precision Marketing, Justin De Graaf on the power of data and its ability to empower all teams across an organisation.

We sat down with Justin after his presentation to pick his brain on the importance of social data and how to leverage it for better customer experience. 

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