Walter Levitt, CMO of Comedy Central, helped turn a successful TV channel into an even more successful comedy brand.
The first entertainment brand to join Snapchat Discover, Comedy Central, under Levitt's leadership has taken an agile approach to multi-channel marketing. Their app has been downloaded well over 7 million times (yes, 7 MILLION!) and remains one of the most successful apps in entertainment.
We sat down with Levitt after his 2016 ADMA Global Forum presentation to talk brand repositioning and multi-channel marketing.
To hear from more of the world's brightest minds, get your tickets to Global Forum 2017!