Comedy Central on branding and multi-channel marketing

13 Jun 2017

  • Customer experience
  • Digital Marketing

Walter Levitt, CMO of Comedy Central, helped turn a successful TV channel into an even more successful comedy brand.

The first entertainment brand to join Snapchat Discover, Comedy Central, under Levitt's leadership has taken an agile approach to multi-channel marketing. Their app has been downloaded well over 7 million times (yes, 7 MILLION!) and remains one of the most successful apps in entertainment. 

We sat down with Levitt after his 2016 ADMA Global Forum presentation to talk brand repositioning and multi-channel marketing. 

To hear from more of the world's brightest minds, get your tickets to Global Forum 2017!

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