Cognitive computing and marketing 101

09 Feb 2017

  • Innovation
  • Technology
  • Marketing Technology

New technology such as machine learning, artificial intelligence and augmented reality is shaking up the world of marketing across a range of industry sectors. One of the most notable and talked-about example of cognitive computing is IBM's Watson, which was the topic of discussion at a series of ADMA and IBM roundtables in Sydney and Melbourne.

Covering the basics from the definition of cognitive computing to real-life case studies, the following discussion paper also lays out the opportunities new technology makes available to marketers and the best way they can take advantage of it.

Download Getting started with cognitive computing and marketing discussion paper

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