The fast pace of technological change has transformed marketing and its functions. CMOs are now responsible for leading the customer experience and steering organisations through immense change.

This white paper, Adopting AI: A guide to revolutionising your customer experience through artificial intelligence, captures the discussions at the 2017 ADMA and IBM Executive Leadership Series. It discusses the role of marketing and customer experience executives in leading the change, how technology helps to enable transformation, and where and how AI and cognitive solutions can support customer engagements. 

Download the whitepaper now.

Learn more about IBM here.