ADMA reflects on 15 Years of Data Day

28 Feb 2019

  • Analytics
  • Innovation
  • Digital Marketing
  • Data-driven Marketing
  • Data
  • Marketing Technology

2019 is shaping up to be a big year for ADMA. It marks a very special milestone for one of our flagship events… Data Day.

Data Day first launched in 2004. Just to put that into some perspective, this was the same year that Mark Zuckerberg founded Facebook and Google launched Gmail. 2004 was also the year ADMA's sister association - IAPA (The Institute of Analytics Professionals Australia) was founded. 

In its 15th year, Data Day provides Australian marketers a platform to upskill and stay up-to-date in data & analytics. It’s a place where marketing professionals can learn directly from the leading minds in industry and hear data strategies driving success at the world’s biggest brands.

Over the years, the same fundamentals remain at the core of Data Day - it is and has always been a source of truth for marketers who want to remain on the front foot of data and digital.

We delved deep into the archives to uncover how the last 15 years of Data Day has become the biggest data-driven event in Australia. 


2004 ~ How data can be analysed and utilized to its optimum in marketing


2005 ~ Data management in databases and businesses


2006 ~ Giving you the latest in data strategy


2007 ~ Using data to build customer loyalty and create marketing with maximum results


2008 ~ Data meets digital and the challenges of customer analytics


2009 ~ Using data to benefit businesses in the realms of analytics, B2B, digital and insight


2010 ~ The rise of digital and data


2011 ~ Data: centralization, privacy, insights and balance


2012 ~ Transform your customer data into meaningful data


2013 ~ Using customer data to improve efficiency, get a complete view of customers and gain a sustainable competitive advantage


2014 ~ Digital advertising pertaining to smart insights, customer insights, retail and, of course, big data


2015 ~ The many facets of data: data driven content marketing, strategy, activation, outlook, segmentation and ecosystem


2016 ~ Modern technology and its impact on data driven marketing: social media, customer experience, omni-channel and VR


2017 ~ Data driven marketing with the customer in mind: personalization, data, experience


2018 ~ Combining data, technology, marketing strategy and digital for the ultimate in customer experience


2019 ~ Showcasing the latest and most innovative applications of data to drive experience


Join us at Data Day in Sydney: 2 April or Melbourne: 4 April for the ultimate international and local line-up of marketing, data and analytics professionals in the industry.  

If you are interested in attending Data Day 2019, don't delay as tickets are selling fast!

Event registrations here

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