Chief Customer Officer, Zip Co Limited
Steve has 20 years of senior marketing roles at Uber, eBay, PayPal and Virgin with a particular focus on digital innovation and ecommerce. Steve launched the first Virtual Reality Department Store, a partnership between eBay and Myer. This year saw Steve awarded the CMO of the year by CMO Magazine.
Steve sees our landscape one of significant change at pace and scale, stating that “We’ve definitely seen technology leap faster than expected (iphone 2007 will become a teenager in 2020, Uber in Aust only 7 years old, Zip the company I work at now whopping 6 years old). We’ve seen access to the best technology become available at scale & at significantly reduced costs to purchase and time to integrate - no longer is having the best tech a competitive POD – it’s now about how you operate and leverage the tools & we’ve seen companies increase their understanding of levers to growth as they push for a deeper understanding of ROI and bottom line impact.”
Steve believes we are in for some more radically changing times, “I think it’s safe to say that across the marketing, analytics & tech industries we are in a period of tremendous change – it’s exciting, its challenging and its destination somewhat unknown….in fact let’s be clear - very few people are gearing up for the next 10 years, most of us don’t have a clue what in store for the next 10 years – but 2 things remain constant.
- The pace of change will continue to accelerate supported by technology
- The businesses that win - will be those that understand deeply and can build quickly around their customers – we have to solve customer problems…customers know what they want our job is to solve it & exceed expectations”