AADL Expands Executive Team For Growth In The Data Decade

23 Aug 2018

Sydney, August 23 2018 - The Australian Alliance for Data Leadership (AADL) has further deepened the management team of the group to accelerate its role as Australia’s leading advisory and education partner for the upcoming “data decade”.

Andrea Martens joins as Managing Director of ADMA (Association for Data-Driven Marketing and Advertising) and Digital + Technology Collective (D+TC). Richard Bean is confirmed as Chair of Data Governance Australia (DGA) with Anthony Hollis taking the Managing Director, DGA role.

Stephen Porges, Chief Executive Officer at AADL says, “AADL was created 12 months ago and it has operated as coordinator to lead our data-centric groups: ADMA, D+TC, DGA and IAPA. Now, as the role of data within industry and indeed, society, continues to mature, so the position of each of these teams has elevated to guide mainstream business and societal issues. Consequently, we have needed the right seasoned and thoughtful leaders to own and drive this opportunity.

As such, we are delighted to announce these appointments of credentialled, respected and experienced executives, each representative of the key tenets of data governance, analysis and use. Combined under AADL, they provide a coordinated leadership to help our 500+ members and the industry at large as they grapple with, and harness the opportunity for data both within their organisations and externally,” he added.

Andrea Martens joins ADMA from prestige skincare brand Jurlique where she was Global Chief Brand Officer. With 25 years’ of marketing experience, Andrea has successfully led both turnaround and acceleration strategies on multiple brands and has been responsible for a $600 million revenue business, leading high profile brands and portfolios and delivering excellent results through an effective mix of strategy, innovation and creative thinking.

Prior to her role at Jurlique, Andrea was Vice President Marketing / Managing Director Home and Personal Care at Unilever Australia and New Zealand responsible for the company’s number one growth and profit portfolio. Under her leadership, the ANZ business was regularly used as a pilot for new ideas and campaigns, the region was known for being the training ground for developing top talent, and she was recognised as a thought leader for innovation and strategy.

She has a Bachelor of Business from the University of South Australia, and until recently has also served as Deputy Chair of the Australian Association of National Advertisers (AANA). She is a Member of the Australian Institute of Company Directors.

Richard Bean leads as Chair of Data Governance Australia and is a senior executive with extensive management experience in the private and public sectors, most recently at Chief Executive level, leading an organisation of 400. A former lawyer with notable specialism in media practice among others, he was previously Deputy and Acting Chairman at ACMA (Australian and Communications Media Authority). Richard brings more than 30 years’ experience in business, law, regulation and governance, including as general counsel and company secretary in a publicly traded environment.

Anthony Hollis joins as Managing Director of Data Governance Association, bringing more than 40 years’ global experience as a senior executive across a broad range of diverse and challenging roles including business strategy, managing high-performance teams, running businesses, sales, innovation, fund raising and advisory. He has held senior positions at Time Warner, Australia-Israel Chamber of Commerce, Canwest, Kronos, as well as in investment banking and startups, including mentoring Indigenous businesses, and various board roles, amassing considerable expertise in the digital economy, professional services, bilateral trade, healthcare, workforce management, NFP and government sectors.

“A broad level of data utilisation is undeniably pivotal to future business success, but it’s the unique combination of analysis, management and governance together that is most valuable. With more than 500 member organisations, AADL and its Associations are committed to leading the conversation on the data-enabled future and these appointments represent the next evolution in our journey,” said Steve Brennen, Chair of AADL.

For more information, please visit https://aadl.org.au.

About AADL

The Australian Alliance for Data Leadership (AADL) is a network of associations with the common thread of data and customer experience, representing the essential functions of data-driven business.
Associations within the AADL network associations include:

  • Association for Data-driven Marketing & Advertising,
  • Institute for Analytics Professionals Australia (IAPA),
  • Data Governance Australia (DGA); and
  • Digital + Technology Collective. (D+TC)

AADL serves as the umbrella organisation providing both services to, and a combined voice for, our four member based organisations operating in their unique data related areas of expertise:

  • ADMA (Association for Data-driven Marketing and Advertising) continues to be the dominant voice and organisation representing our members on all areas related to information and thought leadership around creative and effective cross channel data driven marketing and customer acquisition and experience;
  • IAPA (Institute of Analytics Professionals of Australia ) represents the largest data analytics community in Australasia. It provides leadership, education, strategy and training related to the rapidly growing area of data analytics. This recognises the growing role of data analytics in business transformation and all data driven decision making, particularly with the exponential growth in internal and external data sources. It also assists members to maintain high performing and relevant data analytics teams.
  • DGA (Data Governance Australia) provides thought leadership, advocacy, training and education to its members. Its role is to build and maintain consumer trust in data and develop industry best practice and standards relevant to all members of the broader AADL community.
  • D+TC (Digital + Technology Collective) is a network of Australia’s Digital experts who provide services and solutions in the digital and technology space. It works to accelerate Australia’s economic progress by nurturing, sharing and educating around innovation related to digital and technology solutions.

For more enquiries
Jo Balfour
0405 542 018

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