There’s a true thirst for knowledge around this time of year.
It’s a time to re-evaluate goals and objectives for the business and it also presents a perfect time to upskill on an individual and team level - so you can setup for a successful year ahead.
With so much focus on customer experience in 2018, there is no better time than to review your department’s skills gaps to ensure the business is optimising your brand’s customer journey into 2019 and beyond.
And we understand that everyone has different schedules and commitments which is why we offer a variety in course lengths as-well-as online, in-class and in-house (on-the-job) course structures to suit different development needs.
Here are just a few customer experience-focused ADMA IQ courses to strongly consider for your training and development:
1. Customer Journey Mapping
In this customer journey mapping course, you’ll learn how to use customer research, analytics and the different tools that will help you draw insights from data to create a compelling customer experience. You will learn how to put the customer at the centre of your marketing, and how to unlock a deeper understanding of the journey they go through to engage with your category, brand and product. View here
2. Content Marketing Strategy
Content is king – but only if it’s done right. Using best practice case studies, we’ll walk you through all the components of an effective content marketing strategy, helping you master how to create, distribute and manage content that converts. You will discover how content facilitates a connection with customers online throughout their purchase decision and Map an effective content strategy to the customer life cycle to achieve results. View here
3. Loyalty and Retention Marketing Strategy
Stand out in the age of the customer with Australia’s leading customer loyalty and retention strategy course. Invest in your customers and they’ll invest in you. But where do you start? New skills are required in order for today’s marketers to succeed in retaining customers and increasing customer loyalty. The new course has been refreshed to help the modern marketer navigate the increasingly complex world of customer strategy, data, digital marketing, analytics and marketing technology. View here
4. Digital Marketing Certificate
Need to leverage technology and data to drive results, but not sure how? This digital marketing course, will reveal every facet of digital marketing and learn the skills to apply it with confidence.
This digital marketing certificate can be completed in one of three ways:
- Online: self-paced, up to 6 months to complete
- In-class Intensive: 5 intensive days, 1day per fortnight over 12 weeks
- In-class Evening: 1 evening per week over 12 weeks
5. Conversion Rate Optimisation Certificate
The difference in achieving average and outstanding Conversion Rate Optimisation results comes down to two things – skill & experience. ADMA IQ run a (5 intensive days) or one day per fortnight (10 weeks) certificate. By the end of the course, you will be a start at applying a conversion formula tested in more than 20 markets and 200 projects across the globe, Identify the best CRO Strategy to help you achieve your digital marketing objectives, achieve double-and triple-digit conversion impact in a single A/B, MV, Multipage, Form and Funnel test and more. View here
Are you taking the steps to put the customer at the heart of everything you do this financial year?
View ADMA IQ courses here
Not sure where the knowledge gaps in your organisation? Learn how the IQ Skills Gap assessment can help here