Simone Blakers is the founder of Liquid CX. A geek at heart, she has a passion for combining emerging technology, data and social media to design experiences that customers love to share. Simone started her career 25 years ago in direct marketing, mastering the foundations of customer data and CRM strategy. As digital evolved she stayed at the forefront of technology and innovation, leading globally awarded digital, CX and social media agencies in both Australia and the UK. Simone has broad sector experience having worked with blue-chip brands in Technology, Retail, FMCG, QSR, Tourism, Automotive and Financial Services. As a consultant Simone now works directly with clients and agencies leading CX Strategy, Marketing Automation and Human Centred Design initiatives.