Simon Wickson Head of Marketing Advisory, Woolworths Group (WooliesX) As Head of Marketing Advisory, Simon is responsible for marketing compliance and data best practice across the breadth of customer/loyalty programs across WooliesX. Simon has 20 years experience across Marketing/CRM and Commercial roles, in Travel (Avis Rent ACar) and Retail sectors (Howards Storage World and Woolworths). With 6 years at Woolworths, initially leading teams delivering digital marketing communications, he was part of the WooliesX birth in 2017 which is the digital & data arm of The Woolworths Group; providing innovation across e-commerce, technology, media and data to transform the way people live and shop. Simon is passionate about putting the customer at the centre of everything we do, whilst balancing commercial and compliance objectives. Simon Wickson is a member of ADMA's Regulatory and Advocacy Working Group.