Rowena Millward consults to customer led businesses and runs future skills programs for their people. Her 25 years global and local experience in top 500 multinationals - have given her insights into how transformation happens. Not the theory, but the practice. She is an expert in how to build the plane while still flying it. For Rowena, growth is achieved by integrating brand experience, customer experience, people experience and innovation experience. Thereby driving growth from the "outside in" (customer and brand) and the "insight" (people and innovation). She advocates "horizontal growth" - a transformational way of working that elevates the customer above internal siloes, teaching organization's how to move from product push to customer first.