Matt Britton is America’s leading expert on the millennial generation having consulted for over half of the Fortune 500 over the past two decades. His best-selling book titled YouthNation has created the modern day roadmap for corporations large and small alike to approach a generation with power and influence unlike any other emerging demographic in history.
In 2002 Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees. Over the course of Matt’s 14-year career at MRY, the agency he founded helped prominent Global corporations including Microsoft, Procter & Gamble, Ford Motors, Visa, and Google develop innovative strategies and successfully launch products aimed at the Millennial Generation. In 2011, MRY was acquired by the Publicis Groupe.
Widely recognized as a reliable authority on the changes brought about by Millennials, Matt is often tapped as a valuable source for leading business news publications including CNBC, Fox Business, Bloomberg, Forbes, and Mashable.
In addition to continuing to consult corporations around the world on how to approach the new generation of consumers, Matt currently serves as CEO of Summit Series, an events company that aggregates artists, entrepreneurs, disruptors, and innovators to surreal events around the globe.