As a founder of Customology, Mark James brings over 20 years’ experience in helping brands understand, engage, and keep their customers.
Since 1995, Mark has partnered many leading national and international brands including The Flight Centre Group, The Coffee Club, Michael Hill, Mantra Hotel Group, Suncorp, Bank of Queensland, and Bridgestone to create successful customer programs.
With a key focus on understanding the customer, Mark combines strategy, insight and innovation to deliver increased customer engagement and build genuine loyalty. A respected industry leader, Mark specialises in translating data into real marketing value with his hands on, customer centric approach.
Customology specialises in creating customers for life, helping brands grow by understanding their customers and keep them coming back. Customology transforms transactions into unique customers, identifying customer growth opportunities, activating the path to repurchase and influencing the right customer behaviours to ultimately drive repeat sales.
Customology is a division of the GJI Group whose collective capabilities span marketing, data, communication, design, printing, and recruitment. Collaborating strategically to give group clients a powerful combination of services and support.