Erin Tavallai AUNZ Privacy Lead, Google Erin leads Google AUNZ Ads Privacy strategy - engaging with industry to collaborate on what the Privacy first future could be and advising businesses on ways to prepare Erin brings deep understanding of the digital media landscape both from the advertiser and publisher perspective. Prior to this role, Erin was part of Google Australia’s sales team engaging with customers in the Government sector. She brings international experience having worked across APAC and Europe, specialising in the sports, Rights management and ecommerce sectors. Prior to Google, Erin ran a Formula One YouTube Channel, the digital commercial program for the London 2012 Olympics. She also helped in setting up Wimbledon's first social media strategy. Erin lives in Sydney with her husband and two daughters. During her free time, you will find her at the beach attempting to survive ocean swimming. Erin Tavallai is a member of ADMA's Regulatory and Advocacy Working Group's representation of key global technology platforms.