finder's Arron Child is on a mission to help marketers understand that the subconscious guides consumer decision making.
Child believes too many marketing decisions are made with the conscious mind, despite the fact that 95% of consumer decisions are subconscious.
According to Child, neuromarketing is the merging of three disciplines: neuroscience, behavioural economics and psychology and this enables him to better predict behaviour, improve marketing decisions and create customer-focused marketing.
Having worked on multiple award-winning campaigns including The Random Adventures of Brandon Generator, Child’s goal is to help businesses innovate and gain a competitive advantage by blending strategy and neuromarketing.
He advises clients across a number of sectors, including finance, technology, retail and hospitality by using insight from neuromarketing.
The superpowers of neuromarketing include the ability to circumvent frequent consumer reactions such as information overload and decision paralysis. With the aid of neuromarketing, Child is helping brands to find consumers and consumers to make better choices.