The ADMA Masterclass Series
Latest Issues. Brightest Minds
We live in the most challenging time in living history – and being able to react to changes quickly and efficiently is vital for business success.
ADMA Masterclasses are designed to deal with the latest issues affecting marketing professionals as they arise, and give you the insights you need to stay ahead of the curve. Over the course of the year, the Masterclass series brings you invaluable opportunities to engage with global thought leaders as they share their up-to-the-minute, real-world experiences and best-practice advice.
As Australia’s leading industry body, we are uniquely positioned to attract the brightest minds to curate and present compelling, bespoke courses to give you the competitive edge. ADMA Masterclasses are inspirational, interactive live sessions featuring case studies, practical toolkits and frameworks – all focused on turning your learning into instant impact.
Sign up today and join us to learn from the best, and stay ahead of the rest.
Enrol now to attend all three ADMA Masterclasses in the FY22 series, for a full year of inspiration and education from the leading marketing experts across the year’s most important topics.
About the Masterclass Bundle
ADMA Masterclasses are intensive and highly engaging 4 week virtual programs, delivered by global data-driven marketing experts, who share their indistry best practice and expertise. The ADMA Masterclass bundle offers exceptional value to access world class, through leading experts across three important topics; Behavioural Economics, Privacy and Personalisation Masterclass.
Behavioural Economics Masterclass: 16th November 2021
At the heart of Behavioural Economics is a recognition that people rely on mental shortcuts or heuristics, rather than weighing up every option for each of the thousands of choices they make each day. Recognising and understanding these biases gives marketers an edge to create stronger and more effective messaging, products and services that connect emotionally and create action.
Privacy Masterclass: March 2022
The parameters around Privacy regulations are moving at a rapid pace globally. Australia is in the midst of the most important changes in privacy regulation since the inception of the Privacy Act. Being compliant has never been more important to a brand, its data-driven marketing practices and its investment in Consumer Trust. With the deprecation of identifiers and increased privacy regulation, scrutiny and accountability, the expectations of both customers and regulators are constantly sharpening. Minimise your business’ risk exposure by registering now for this Privacy Masterclass covering the key principles of privacy compliance in Australia and how to implement the changes required to protect your consumers, brand and data. The changes are afoot. Don’t let your brand be a case study for the regulators.
Personalisation Masterclass: June 2022
Transform your marketing communications from a campaign approach to an effective and efficient always on journey with this practical and immersive ADMA Masterclass. Understand the ingredients needed for personalisation. Learn to identify the moments-that-matter, and how to map your customer journey. De-mistify the martech that will help you automate, and discover the data you need for accurate targeting. Learn from best practice examples of personalisation in action including lead generation, sales enablement, websites, ecommerce environments, email, sms, messenger and apps.
Who would benefit from attending the Masterclass?
Our masterclasses are designed for mid to senior level marketers who seek visibility and understanding of the big issues that are on the horizon. The expert knowledge shared in ADMA Masterclasses provides practical, real world insights that will have impact on your business.
Hear what our past students say about our Masterclasses
"An engaging high level executive education learning experience delivered with class and style by a very engaging marketing master." - WFH Masterclass, May 2020
"The course content was extremely thorough and the presenters were very knowledgeable and engaging. It provided a great in-depth view of the current landscape and what's to come." - Cookies Masterclass, May 2021
"Honestly one of the best all rounded overviews of the current advertising market and providing real world context given the impetus of change coming." - Cookies Masterclass, May 2021
"The course gave me a terrific overview of all aspects of Loyalty Programs, in a fun and engaging structure that could be easily completed in my weekly schedule. I know I'll be referencing the content for many years to come." - Loyalty Masterclass, February 2021
The Behavioural Masterclass starts 16th November 2021. The sessions are every Tuesday 1pm - 2pm (AEST). The Privacy Masterclass will be in March 2022. The Personalisation Masterclass will be in June 2022.
ADMA, Australia’s leading industry body for marketers, has partnered with leading professionals from all elements of the data driven marketing community to develop this course.
The course is 4 sessions over 4 weeks, with 1 lunch time session each week on Tuesdays.
Students can access the Masterclasses from anywhere in Australia from their computers from their ADMA IQ Learning Lab Portal. The course is online session, if you miss a session you can catch up on demand.
The Masterclasses are 100% online, the sessions are live but if you miss a session you can catch up on demand.
Marketers of all backgrounds, education levels and nationalities will benefit.
At the completion of this course you will receive an ADMA Masterclass Digital Badge. Digital badges symbolise your achievements in a way that can be displayed, accessed, verified and shared online.
As this is a live streamed lecture, you may at times experience quality issues due to your bandwidth. Optimal bandwidth range for live streaming is 25mbps-100mbps, to check your bandwidth please visit speedtest.net'
Please refer to our FAQ and if you still require assistance please email us at [email protected]