Become the best marketer you can be with practical hands on learning from one of the best educators and marketing consultants in the business.

Join an interntational cohort. Learn live online and on demand.  Commences 22nd September 2020.


Special ADMA Price. Save 10%: £1,125 (normally £1,250)
Plus receive bonus ADMA IQ education course voucher valued at $895

Looking for a course focused on Brand Management? See our Mini MBA in Brand Management course, also taught by Mark Ritson.

Course format

The MW Mini MBA in Marketing is a CPD accredited, MBA level course. Covering the same content and theories as the marketing core class taught on MBA programmes at the top business schools, but in just 12 lessons, it will give you the tools you need to do your job better.

12 on-demand lessons covering the core MBA marketing modules
Weekly interactive Q&A sessions with Mark Ritson
Access to Marketing Week case studies
MBA standard end-of-term assessment
Flexible learning
Mini MBA certificate

Who is the Mini MBA for?

Marketers of all backgrounds, educational levels and nationalities have benefited from the Mini MBA, with over 95% of our alumni feeling more inspired, 95% more confident and 91% more effective as a result.


An applied, advanced training in marketing from one of the world's leading experts.

The ADMA Mini MBA in Marketing is a CPD accredited, MBA level course. It covers the same content and theories as the marketing core class taught in MBA programs at the top business schools, in just 12 lessons. It will give you the tools you need to do your job to a high standard and become a more effective and strategic marketer.

Download brochure

  1. Week 1: Market Orientation

    Concept of brand / Brand building / Brands & consumers

  2. Week 2: Market Research

    Research design / Qualitative methods / Quantitative methods

  3. Week 3: Segmentation

    Market mapping / Demographics / Firmographics

  4. Week 4: Targeting

    Strategic decisions / Mass marketing / Target segment

  5. Week 5: Positioning

    Brand position / Articulation / Disruptive execution

  6. Week 6: Marketing Strategy

    What is strategy? / Strategy vs tactics / Zero-based budgeting

  7. Week 7: Product Development

    Product diversification / NPS / Usability testing / Co-branding

  8. Week 8: Distribution

    Direct and indirect / Channel conflict / Retail price

  9. Week 9: Pricing

    Price thermometer / Four levels of profitability / Volume

  10. Week 10: Integrated Marketing Communications

    The S curve / Profitability matrix / Price setting

  11. Week 11: Brand

    Brand equity / Brand management / Brand health

  12. Week 12: Exam Workshop

    Exam / Next steps

One of the most beneficial learning courses I've done. Mark Ritson is very engaging and down to earth.
Senior Account Manager
Worth every penny. It's the best training I have ever had. Mark Ritson is inspiring. Do it!
Head of Marketing
Cath Kidston

Fact file

Years in marketing:


Taught at:

London Business School
Melbourne Business School
MIT Sloan School of Management


De Beers


PPA Columnist of the Year
Ferber Award


The Mini MBA in Marketing starts on Tuesday 22nd September.

The Mini MBA in Marketing course runs for six weeks before the exam is released. You will then have three weeks to submit the exam. It takes two weeks to mark the exam before handing out grades and releasing the exam feedback module. The September cohort will have access to the programme until the end of December 2020.

ADMA, Australia’s leading industry body for marketers, has partnered with Mark Ritson to offer the MW Mini MBA to our community at a discounted price.  The course has been developed by Mark Ritson and the MW Mini MBA Team..

Students can access the course from anywhere in Australia from their computers. The course is a mix of on demand lectures and live online Q&A sessions.  If you can't make the interactive Q&A session you will be able to pre-submit questions and a recording of the session will be available on-demand for the duration of the course.

We recommend spending at least two hours per moducle to wathc the videos and complete the readings.  You will have three weeks to submit the exam. Your submission will be greaded on a scale of A - D and there will be a feedback session (Module 12) looking at the correct adn incorrect answers at the end of the program.

Marketers of all backgrounds, education levels and nationalities have benefited from the Mini MBA in Marketing. The special ADMA price is available to all members of the ADMA community.

The special ADMA price for the Mini MBA in Marketing is £1,125 (normally £1,250. Save 10%).  If you book through ADMA you will also recieve an IQ course voucher valued at $895 after completing Module 6 of the course.  Book directly with the Mini MBA Team by clicking the Enrol Now button.

On completion of the course you will earn a Mini MBA certificate. The course is CPD certified (28 CPD credits)

ADMA has partnered with the MW Mini MBA Team to offer our community the Mini MBA in Brand Management at a 10% discounted price. To receive the discounted price you must book via the Enrol Now button on the ADMA website. In addition, on the completion of Module 6 in the course, you will receive an ADMA IQ education credit voucher valued at AU$895 (incl. GST). This voucher can be redeemed for any full priced ADMA IQ Education course and is valid for 6 months from date of issuance. The voucher cannot be used in conjunction with any other special offers, pre-purchased credit or premium benefits credits. Bookings are subject to course availability and may be cancelled at any time.

The Mini MBA program was developed by Mark Ritson in conjunction with Marketing Week UK, and therefore is charged in £GBP. The ADMA special offer is available to our Australian community and provides 10% off the retail price and in addition we are including an ADMA IQ course voucher (valued at $895).

Exchange rate and transaction fees will be determined by your credit card provider.


See full terms and conditions here.