Content is the new marketing currency and social media is the stock market - the modern marketer needs to understand both to be effective.
Content brings many challenges around strategy and planning, storytelling, distribution and management. Learn how to develop a content marketing strategy, manage content planning, the secrets to creating stories and producing content and gain skills that help you overcome the challenges around content management.
Social media has become an essential collection of communication channels that inform, educate and entertain audiences. Different social media channels offer different opportunities for marketers and it’s vital to be aware of them all.
Learn tactics and strategies in social media planning and social media management, as well as how to leverage each platform to achieve results.