Protect your reputation and avoid regulatory intervention.
In this essential privacy course you will uncover a commercial approach to compliance for the data-driven marketing and advertising industry.
This course is designed to help marketers and advertisers adopt best practices in regulatory compliance. Learn not just to protect your reputation but to enhance it by moving beyond compliance and incorporating consumer preferences and expectations into your marketing and advertising practices.
All topics are viewed from a marketer’s viewpoint, looking at the regulatory world through a commercial lens so that obligations are easy to understand and follow. Beginning with content development, intellectual property and competitions.
In addition to this ADMA's privacy training courses, there is a wealth of information on our site that will keep you up to date on the latest privacy and marketing compliance regulations.
- Identify regulatory obligations relevant to data-driven marketing
- Apply a commercial approach to those compliance obligations
- Understand the implications of the 2014 amendments to the Privacy Act
- Protect and enhance your reputation by going beyond compliance
- Explore data collection, use, storage and maintenance, as well as the rules specific to some of the communications channels.
Through in class discussions, presentations & theoretical exercises, we’ll cover:
- Misleading advertising, comparative advertising and substantiation
- Pricing do’s and don’ts, plus consumer rights within guarantees
- Various state and territory rules about running competitions
- Intellectual property – including copyright and trade marks
- Impact of changes to the Privacy Act - discover the new Australian
- Privacy Principles
- Data collection, management and use
Alternatively, you can cover this content online and broken down into the following modules:
- Module 1: Marketing & Advertising Content
- Module 2: Competition & Prize Giveaways
- Module 3: Intellectual Property: copyright & trade marks
- Module 4: Privacy
Who should do this course?
Brand Side Marketers
- Content / Digital / Community/ Social/ Marketing Managers: who plan and manage content and use social media channels for distribution as part of a campaign or wider communications strategy.
- Digital Producers / Digital Specialists / Content Publishers: that are responsible for the execution or planning of content in social channels.
- Community Managers / Content Managers: content managers, editors, curators or moderators.
- Art Directors / Digital Designers: Creatives that need to understand what kind of content will be effective in different channels and help achieve campaign cut through. Those that craft ideas which are social by design and engage with the online consumers.
- Junior to Mid-level Account Service: who help shape and execute multi-channel campaigns.
- Media Planners / Strategists: That want to understand how consumers interact with social platforms and how new technologies shape the user experience online.