No more hide and seek, find out where you should be using mobile marketing.
Discover how mobile and location-based services will better connect you with your customers.
Over the years, mobile and location-based technologies have boomed and the potential they carry with them is astounding. So if you want to powerfully shape your marketing activity, you need to know where and how to target your customers.
In this course, explore how you can use mobile and location-based marketing services to connect and engage with your audience on a higher, more exciting level.
ADMA offers a range of mobile marketing courses in Sydney, check out our other courses.
- Understand the role of mobile in your communications strategies.
- Use geo-targeting to discover consumer habits and purchasing drivers.
- Explore mobile and location-based services tactically.
Realise the importance of creative and the role it plays in mobile and location-based marketing.
Using presentations and partaking in discussions as well as hands-on practical exercises, we’ll examine:
- The global picture and why this is important, plus the Australian landscape in relation to global trends and activity
- Understanding your audience and platforms in a multiscreen world
- Micro targeting based on habits and the mobile vs tablet audience
- Deep dive into mobile marketing ‘tactics’ and discover why tablets as a screen are different
- Location-based marketing and behaviour targeting, plus the power of proximity targeting
- The App Ecosystem - when and where to use apps
- Native vs Hybrid vs m.site
- Campaign Planning - the importance of creative, creating a persona and integrating, not isolating
Alternatively, you can cover this content online and broken down into the following modules:
- Module 1: Mobile Ecosystem
- Module 2: Understanding Your Audience
- Module 3: Mobile Marketing Toolbox
- Module 4: The App Economy
- Module 5: Campaign Planning
Who should do this course?
Brand Side Marketers
- Content / Digital / Community/ Social/ Marketing Managers: who plan and manage content and use social media channels for distribution as part of a campaign or wider communications strategy.
- Digital Producers / Digital Specialists / Content Publishers: that are responsible for the execution or planning of content in social channels.
- Community Managers / Content Managers: content managers, editors, curators or moderators.
- Art Directors / Digital Designers: Creatives that need to understand what kind of content will be effective in different channels and help achieve campaign cut through. Those that craft ideas which are social by design and engage with the online consumers.
- Junior to Mid-level Account Service: who help shape and execute multi-channel campaigns.
- Media Planners / Strategists: That want to understand how consumers interact with social platforms and how new technologies shape the user experience online.