Digital Copywriting Essentials Course - AMI

  • Digital Marketing
  • Creative
  • Content
Entry / Job ready

Discover the essential skills and practices for writing effective digital copy

Learn to write for the web, landing pages, email, social and more

Digital copywriting has one major challenge: the reader is in charge. Unlike traditional mediums such as TV, radio or print, the reader can choose their own journey through the information.

As a writer, you need to understand how people read a screen, what they want, and how they go about hunting it down.

Join us for an informative, practical one day as we explore the skills of writing for digital - the web, email, social media and more. What gets an email opened? What are the most powerful five words for a landing page headline? How does the eye track on a website? How do you engage in social?

Always engaging, full of research-driven insights, Digital Copywriting Essentials is an essential step to producing more engaging copy.

Learn to:

  • Develop and write engaging copy using proven processes and techniques
  • Understand the fundamental differences between the traditional and digital world
  • Understand the nuances and demands of each of the major digital channels
  • Write more compelling web, email and social content
  • Understand the challenges and opportunities of writing for Google

Course covers:

During this in-class course in digital copywriting, we’ll explore the foundations of good copy and how the rules transform for an online arena, covering:

  • Learn how to write effective, compelling copy no matter what the medium
  • Understand the differences between traditional and digital mediums
  • Learn how to write more effectively for the web and landing pages
  • Learn the key elements of an email that get it opened and read
  • Understand what works best for social media

Who should do this course?

  • Anyone who has to write for digital channels, including the web, email and social
  • Those experienced in traditional mediums, wanting to understand digital ones
  • Anyone overseeing and reviewing the production of digital campaigns
  • Anyone new to the task of writing for digital
  • Those exploring new career opportunities and upskilling

Select your city to see the dates the course is available

ADMA member

To see total ADMA member price, please login and ensure your work email address is in your profile.