A technical topic explained in a non-technical way.
Introducing an accessible approach to measuring, analysing and optimising digital marketing activity.
Learn to apply proven marketing theories to real world examples. Unlock the power of data to power decision making and campaign planning. This data analytics course has been designed so a normally difficult topic to grasp, is now simple, straightforward and coherent.
ADMA offers this data analytics course in-class and online.
- Apply a metrics framework to any digital campaigns
- Uncover hidden consumer insights and utilise them to effectively communicate with your consumers
- Read and interpret key reports in Google Analytics
- Apply analytics within the planning process
- Accurately attribute conversions in a multi-channel campaign
- Understand digital data sources
- Web marketing analytics, conversion attribution, learn to use GA, email marketing analytics, direct marketing analytics and more.
Through an engaging and hands-on approach, we’ll cover digital marketing analytics as well as:
- Defining a marketing analytics framework
- Reporting on metrics
- Matching strategic and tactical goals to metrics
- Finding and developing the right data
- Online data sources and their limitations
- The significance of statistical data
- Campaign flow and media attribution
- Potential campaign flows and response tracking
- Media attribution in a multi-channel world
- Reducing media waste
- Driving conversions through effective targeting
- Cross-channel integration and targeting matrix
Who should do this course?
Brand Side Marketers
- Content / Digital / Community/ Social/ Marketing Managers: who plan and manage content and use social media channels for distribution as part of a campaign or wider communications strategy.
- Digital Producers / Digital Specialists / Content Publishers: that are responsible for the execution or planning of content in social channels.
- Community Managers / Content Managers: content managers, editors, curators or moderators.
- Art Directors / Digital Designers: Creatives that need to understand what kind of content will be effective in different channels and help achieve campaign cut through. Those that craft ideas which are social by design and engage with the online consumers.
- Junior to Mid-level Account Service: who help shape and execute multi-channel campaigns.
- Media Planners / Strategists: That want to understand how consumers interact with social platforms and how new technologies shape the user experience online.