Data Analysis for Marketers Course - AMI

Course: SCDAM-AMI
  • Analytics
  • Data
Developing

Looking for data analysis courses? Are you a marketer wanting to be able to think about data?

Engage with data analysis marketing and discover how to analyse data so it can deliver marketing effectiveness.

ADMA’s data analysis courses will help you make sense of the high volume and increasingly complex data available to marketers, as well as build a high level view of the tools, techniques and processes you might use in the process.

Learn to:

  • Access data value and viability inside and outside your organisation
  • Use data analysis to identify patterns and expose trends
  • Gain insight from consumer data for marketing strategy and communication purposes
  • Understand how big data can be utilised to drive sales
  • Adopt effective data management practices
  • Best practice marketing data use

Course covers:

This data analysis course will use a combination of discussions, presentations and theoretical exercises to cover the following:

  • Developing insights and business intelligence
  • Using data analysis for acquisition and improving retention
  • Understanding business metrics framewoorks and how analysis fits in
  • Data types - quantitative and qualitative - and data collection
  • Internal sources and external sources
  • Measurement and attribution techniques
  • Using analysis to explain marketing impact and forecasting, how to analyse data
  • Data analysis using tools and processes plus then forming and testing hypotheses
  • Providing answers to business problems using correct terminology and marketing data strategy

If you are looking for data analysis courses and you are a marketer, this course will provide you with the essentials - using data to deliver marketing effectivenes.

Who should do this course?

Brand Side Marketers

  • Content / Digital / Community/ Social/ Marketing Managers: who plan and manage content and use social media channels for distribution as part of a campaign or wider communications strategy.
  • Digital Producers / Digital Specialists / Content Publishers:  that are responsible for the execution or planning of content in social channels.
  • Community Managers / Content Managers: content managers, editors, curators or moderators.

Advertising Agency

  • Art Directors / Digital Designers: Creatives that need to understand what kind of content will be effective in different channels and help achieve campaign cut through. Those that  craft ideas which are social by design and engage with the online consumers.
  • Junior to Mid-level Account Service: who help shape and execute multi-channel campaigns.

Media Professionals

  • Media Planners / Strategists: That want to understand how consumers interact with social platforms and how new technologies shape the user experience online.

Select your city to see the dates the course is available


ADMA member
$650.00
Non-member
$650.00

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