Are you looking to write copy that captivates readers and engages your audience?
Plan, write and publish creative content that engages readers and keeps them coming back for more.
During this copywriting training course you’ll explore copywriting for blogs, PR, social media posts and articles. Discover new techniques and master old ones. Also plan, write and publish creative content that engages readers and keeps them coming back for more.
Explore a variety of effective, compelling and fresh techniques for copywriting for content marketing. View our variety of copywriting courses here.
- Use idea-generation techniques for developing compelling stories
- Discover essential journalistic writing techniques
- Tailor content for the appropriate channels and social media copywriting
- Develop a mission statement that guides your content development
- Identify and apply techniques that will keep your writing contemporary
In class, we’ll explore copywriting for content marketing, covering:
- The fundamentals of journalistic writing
- What kind of content consumers want to engage with
- Story ideas for content
- How to create engaging content
- Writing an irresistible headline
- Styles and structures to follow to keep the consumer interested and match your objectives
- Workflow tips
- Content quality control: fact-checking and editing
- Resourceful repurposing across platforms
- You will learn the basics for: Blog copywriting, PR copywriting, social media copywriting, digital marketing copywriting and online copywriting