Creative School - AMI

Certificate: CCCSC-AMI
  • Creative
Developing

Learn how to get a job in a creative department & build your creative portfolio

1 in 3 of our creative school students get a job in a creative department - scroll down to see what our past students have to say

 

About the Course

Coming up with big great ideas is often easier said than done. But what a lot of young creatives don’t realise is that there are helpful processes to speed it all up, delivering quicker, just as effective, results.

Creative School is a 10-week creative advertising course (2 evenings a week) that not only helps develop your skills as a creative, but also puts you inside advertising agencies and in contact with the most senior creatives in the Australian industry. In fact, over a third of our Ad School students start a career in advertising and are employed as a creative within just six months of graduating.

At the end of this Creative School, you’ll know how to get a job in advertising and will leave with a portfolio full of ideas, a substancial basis on creative thinking and creative theory, a phone full of contacts and finally the truth about working in a Creative Department.

Note: School runs on Tuesdays and Thursdays from 6pm to 9pm

Learn to:

  • Develop ideas and execute them across multiple mediums - these ideas will form your portfolio
  • Think conceptually and develop creative thinking
  • Establish industry contacts who can potentially help you land score a job
  • Present and sell your ideas to both suits and clients
  • The creative employment requirements
  • What it takes to become a creative, become a copywriter or become an art director
  • How to get into advertising and how to build your creative portofolio

 

In-Class Course Covers:

Creative school runs two nights a week over ten weeks.

One night a week you’ll attend a creative theory lecture where there’s a focus on learning the nuts and bolts of effective targeted marketing, plus case studies on the latest award-winning campaigns. Regular guest lectures from within the industry cover big ideas, the creative brief, presenting ideas and more.

The second night is more hands-on. You’ll divide into smaller groups and attend tutorials with an art director and copywriter in an ad agency. Regular briefs and activities will also be given for you to exercise your creative thinking. This work will be assessed by a group of leading Creative Directors which has the potential to earn you an award or two during the course.

At the end of Creative School, you’ll be armed with a portfolio filled with your own work, and a list of senior creatives who know you by name. You will have the basis to start a career in advertising.

 

Assessment:

Students are required to submit seven or eight different briefs during the course, with feedback provided by Creative Directors. At the end of the course, your portfolio is assessed by a panel of industry leaders. Awards and industry exposure are given for Best Copywriter, Best Art Director and Best Overall Student.

 

Hear what our past students say about this course

Simon Dalla Pozza"I'm an Art Director at OgilvyOne. I got this job as a direct result from doing Creative School."

Q: Why did you choose Creative School (and not other creative classes on the market)?
A: I was recommended Creative School by creatives that did the course.


Q: What did you like about Creative School & what could be improved?
A: I liked everything. Visiting top agencies and getting tutored by the creatives that work in them. The lectures were great too. Improvements could be: a lesson on TV advertising.


Q: What’s your current role and did Creative School helped in that in any shape or form?
A: I'm an Art Director at OgilvyOne. I got this job as a direct result from doing Creative School.

 

Jane Le - "I'm currently a copywriter at OgilvyOne under Rob Morrison, a gig I got through winning Creative School. I was able to keep in contact with Rob afterwards, and so when a position opened up for a copywriter at Ogilvy, he sent me a message."

Q: Why did you choose Creative School (and not other creative classes on the market)?
A: The main draw of Creative School for me was the calibre of the creative directors and senior creatives involved – I knew they'd be able to give me great insight into how the creative department at an agency worked, and they'd be great connections and mentors to have moving forward.

Q: What did you like about Creative School & what could be improved?
A: I liked that I was able to test my potential as a creative by trying my hand at proper briefs designed to closely resemble ones you'd get in an actual agency. The tutors and lecturers were also great.

What could be improved – Personally, I think a little less time on different mediums and examples and more time spent on practical advice would have really helped me in my first role as a creative. For example, I would have liked to have spent more time on different ways to attack a brief, how to write a radio script, where to look for inspiration etc.

Q: What’s your current role and did Creative School helped in that in any shape or form?
A: I'm currently a copywriter at OgilvyOne under Rob Morrison, a gig I got through winning Creative School. I was able to keep in contact with Rob afterwards, and so when a position opened up for a copywriter at Ogilvy, he sent me a message."

 

Lewis Aramayo - "I'm a Copywriter at OgilvyOne. I landed this job after earning an award in Creative School and staying in contact with the right people."

Q: Why did you choose Creative School (and not other creative classes on the market)?
A: I was recommended ADMA Creative School by a past student of the course. She’s now a copywriter at one of Sydney’s top agencies.  Hearing about the experience she gained and the list of contacts she built along the way was enough to convince me.

Q: What did you like about Creative School & what could be improved?
A: I loved the lectures that were given each week by big guns in the industry. The opportunity to rub shoulders with these respected names was an experience in itself. I also found the time we spent at different agencies really valuable, receiving feedback on our ideas and learning first-hand what worked and what didn’t. Overall, the course was terrific, but if there’s one thing I could change, it would be introducing a collaborative brief to work on with another student. This could help you figure out who you're creatively compatible with.

Q: What’s your current role and did Creative School helped in that in any shape or form?
A: I'm a Copywriter at OgilvyOne. Creative School put me in contact with important people in the industry and gave me the opportunity to showcase the kind of work I can produce. It’s directly responsible for the job I have now.

 

Simon Chan - "I am currently a studio artist at DDB Sydney; as I already worked in advertising prior to the course, my interest in Creative School was to understand more about the process that is at the heart of our industry, and to have the confidence and understanding to contribute with a creative way of thinking."

Q: Why did you choose Creative School (and not other creative classes on the market)?
A: Creative School stood out to me with its focus on practical industry experience and the chance to leap straight into the creative agency process, learning directly from potential employers. The quality of the portfolios some ex-students had been kind enough to share online was high, which along with the success rate of the school (1/3 placements in 6 months of completion) testified to the credibility of the course. To be completely honest, the accessibility of the course (no entry test) was also a factor, as I was not completely confident in my ability to dive successfully into the creative environment and swim; however, within a few lessons I was both thriving on the challenge and felt well equipped and supported to tackle the briefs.

Q: What did you like about Creative School & what could be improved?
A: The tutors and lecturers were all patient, informative and inspiring, and hit the nail on the head each time with their insight and ability to make you see what ideas had substance and what was waffle or in fact outright rubbish. They also came from a variety of approaches, theoretical viewpoints, and backgrounds, which ensured the education was diverse and well rounded. Each class and lecture was centered on being industry relevant, from the briefs to the discussions and advice on the realities of the working environment, while the small class size felt like everyone received a high level of individual attention. Alongside the hands on classes, I also valued that the theory sessions came from a rational and ethical perspective, and were engagingly presented such that I still find myself recalling things that were said almost a year later.
I’m sure I would have had a few frustrated suggestions for improvement during the course, but with hindsight I can’t recall anything that I would change; the things that aren’t so enjoyable- let’s face it, it’s ten intense weeks of realising you’re not as clever as you think, and just when you think you’ve ascended and are now a Jedi you have to start over again, weekly- are all crucial lessons in becoming industry ready. At the time I felt the charity brief was too restricted and didactic to be demonstrably creative; but it turned out to be one of my better ones. Go figure.

Q: What’s your current role and did Creative School helped in that in any shape or form?
A: I am currently a studio artist at DDB Sydney; as I already worked in advertising prior to the course, my interest in Creative School was to understand more about the process that is at the heart of our industry, and to have the confidence and understanding to contribute with a creative way of thinking. Coming from a visual communications background, I also wanted to challenge myself with a copywriting focus with the intention of diversifying my skill set, which paid off in my commendation at the end. As such, although my role is in the production end of the creative process, my experience from the course greatly assisted my understanding of the journey a brief takes from start to finish, and revealed the opportunity that exists for creative input at all levels. While I have not yet parlayed my course experience into a creative department role, this is not a reflection of the course but rather that I have not yet sought one out; should I choose that direction in future, I feel well equipped to do so confidently.

 

Who should do this course?

Brand Side Marketers

  • Content / Digital / Community/ Social/ Marketing Managers: who plan and manage content and use social media channels for distribution as part of a campaign or wider communications strategy.
  • Digital Producers / Digital Specialists / Content Publishers:  that are responsible for the execution or planning of content in social channels.
  • Community Managers / Content Managers: content managers, editors, curators or moderators.

Advertising Agency

  • Art Directors / Digital Designers: Creatives that need to understand what kind of content will be effective in different channels and help achieve campaign cut through. Those that  craft ideas which are social by design and engage with the online consumers.
  • Junior to Mid-level Account Service: who help shape and execute multi-channel campaigns.

Media Professionals

  • Media Planners / Strategists: That want to understand how consumers interact with social platforms and how new technologies shape the user experience online.

 

Locations

This course is available in Sydney and Melbourne and is held on-site at leading agencies.

Melbourne
Sydney

Select your city to see the dates the course is available


ADMA member
$1,150.01
Non-member
$1,550.00

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