Mini MBA in Marketing with Mark Ritson Express Interest About Mark Ritson Brochure Program FAQs Enrol Now Mini MBA in Marketing with Mark Ritson Next course starts September. Book through ADMA and save. The Mark Ritson Mini MBA in Marketing is an MBA level course based on twenty years of teaching brand management to MBA students at elite business schools. Become the best marketer you can be with practical hands on learning from one of the best educators and marketing consultants in the business. Provide yourself with advanced and applied knowledge of brand positioning, planning and measurement to help grow a sustainable brand. Join the 97% of marketers who have completed the course, and feel more effective at work! ADMA is proud to offer our community an exclusive discount to this course. Date: Next Course starts September 2022 Register you interest to be notified when enrolment opens ADMA community receives exclusive discount Express your interest through ADMA and save! Download brochure Register your interest Testimonials "Essential course you will ever need to be a top marketer. This course gives a clear thinking and process of how a marketer should do or think and how they do it." BRAND & SALES LEAD, UNILEVER "If you want a clutter-free, straight to the point, fundamentals in marketing and you want to do it in a fun and engaging way plus get accredited for it, do it." AD OPS MANAGER, NEWS CORP AUSTRALIA Course format The MW Mini MBA in Marketing is a CPD accredited, MBA level course. Covering the same content and theories as the marketing core class taught on MBA programmes at the top business schools, but in just 12 lessons, it will give you the tools you need to do your job better. On-demand lessons covering the core MBA marketing modules Weekly interactive Q&A sessions with Mark Ritson Access to Marketing Week case studies MBA standard end-of-term assessment Flexible learning Mini MBA certificate Who is the Mini MBA for? Marketers of all backgrounds, educational levels and nationalities have benefited from the Mini MBA, with over 95% of our alumni feeling more inspired, 95% more confident and 91% more effective as a result. Program An applied, advanced training in marketing from one of the world's leading experts. The ADMA Mini MBA in Marketing is a CPD accredited, MBA level course. It covers the same content and theories as the marketing core class taught in MBA programs at the top business schools, in just 12 lessons. It will give you the tools you need to do your job to a high standard and become a more effective and strategic marketer. Week 1: Market Orientation Market orientation / MARKOR scale / Customer focus / Predictive marketing Avoiding product and sales orientation, how can you achieve market orientation? This lesson examines the core theoretical concepts and reviews extensive literature on building marketing orientation inside organisations. Week 2: Market Research Research Designs / Qualitative methods / Quantitative methods / Backwards market research In this class, discover the range of different research approaches available, plus how to combine them into a successful research architecture. Week 3: Segmentation Market mapping / Demographic / Behavioural / B2B approaches What is segmentation and why is it so crucial to marketing success? This session looks at the main methods of segmentation with applied examples. Week 4: Targeting Strategic choices / Ehrenberg-Bass / Segment dynamics / Portraits In this lesson you will be taught how to consider the key issues of who you do and do not want to target, as well as examining the current debate on targeting more or fewer segments. Week 5: Positioning Brand position / Articulation / Disruptive execution / Perceptual maps This lesson takes a look at the three Cs model of positioning (the customer, the competitors and the corporation) and reviews the various approaches to positioning, including brand purpose, value proposition and core values. Week 6: Objectives Purchase funnels / The right objectives / Strategic decision making In this module we look at successfully identifying and then articulating the correct objectives to drive the marketing strategy. Week 7: Product Product creation / Product assessment / NPS scores This lesson marks beginning the tactically journey by looking at how products are developed and improved using marketing insight. Week 8: Price Price settings / Using quantitative models to set a price / Discounting and price wars In this module we look at how a price should be calculated, set and then communicated. We look at the eviscerating impact of price promotions and the power of a premium price to drive strong corporate profitability. Week 9: Integrated Marketing Communications The S curve / Profitability matrix / Price setting / Elasticity In the final tactical module, we examine the various communication options that can be used to build brand and promote product. Week 10: Distribution Omnichannels / Indirect vs direct channel models / D2C sector In this module we review the different types of channel models that can deliver the product to the target consumer. We look at direct and indirect models and their respective advantages and link to corporate strategy. Course Conclusion Workshop Course Conclusion / Next steps Having completed the exam, this is a debrief session with detailed feedback on what you should have written. We’ll also tell you how to get hold of your certificate and what comes next…. Fact file Years in marketing: 20 Taught at: London Business School Melbourne Business School MIT Sloan School of Management Clients: LVMH PepsiCo De Beers Unilever KPMG Awards: PPA Columnist of the Year Ferber Award Looking for a mini MBA course focused on Brand Management? See our Mini MBA in Brand Management, also taught by Mark Ritson. View Mini MBA in Brand Management Frequently asked questions When does the ADMA Mini MBA in Marketing start? Dates for the September session have not yet been released. Express your interest in Ritson's Mini MBA in Brand Management, and we will provide you with more details when the time comes! How long is the course? The Mini MBA in Marketing course runs for ten weeks before the exam is released. You will then have two weeks to submit the exam. It takes three weeks to mark the exam before handing out grades and releasing the exam feedback module (6th Q&A). Who is running the course? ADMA, Australia’s leading industry body for marketers, has partnered with Mark Ritson to offer the MW Mini MBA to our community at a discounted price. The course has been developed by Mark Ritson and the MW Mini MBA Team. How do I access it? Students can access the course from anywhere in Australia from their computers. The course is a mix of on demand lectures and live online Q&A sessions. If you can't make the interactive Q&A session you will be able to pre-submit questions and a recording of the session will be available on-demand for the duration of the course. What does it involve? We recommend spending at least two hours per module to watch the videos and complete the readings. You will have three weeks to submit the exam. Your submission will be graded on a scale of A - D and there will be a feedback session (6th Q&A) looking at the correct and incorrect answers at the end of the program. Who can participate in the course? Marketers of all backgrounds, education levels and nationalities have benefited from the Mini MBA in Marketing. The special ADMA price is available to all members of the ADMA community. Will I get a credential in the end? On completion of the course you will earn a Mini MBA certificate. The course is CPD certified (28 CPD credits) Why is the price in Pound Sterling (£GBP)? What is the exchange rate? The Mini MBA program was developed by Mark Ritson in conjunction with Marketing Week UK, and therefore is charged in £GBP. The ADMA special offer is available to our Australian community and provides £100 off the retail price. Exchange rate and transaction fees will be determined by your credit card provider.
"Essential course you will ever need to be a top marketer. This course gives a clear thinking and process of how a marketer should do or think and how they do it." BRAND & SALES LEAD, UNILEVER
"If you want a clutter-free, straight to the point, fundamentals in marketing and you want to do it in a fun and engaging way plus get accredited for it, do it." AD OPS MANAGER, NEWS CORP AUSTRALIA
Fact file Years in marketing: 20 Taught at: London Business School Melbourne Business School MIT Sloan School of Management Clients: LVMH PepsiCo De Beers Unilever KPMG Awards: PPA Columnist of the Year Ferber Award