Data-driven Marketing Courses

Data-driven Marketing is about making sure that organisations’ marketing efforts are driven by the use of customer information and data available from different platforms and technologies to generate a more efficient targeting, media buying and appropriate messaging.

Our data-driven courses focus on helping students define strategies and tactics to distil actionable insights from the data they have available and applying them to their marketing.

IQ data-driven marketing courses cater for different levels of experience and specialisation, covering entry level to practitioners to advanced/senior leader needs; plus generalist courses and more topic-centric training for those who need to expand their knowledge in specific digital areas like data analysis or digital analytics.

See below courses:

 Digital Marketing Courses     Customer Experience Courses    Creative & Other Courses    

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