This short course covers the rules that apply to businesses regarding misleading and deceptive conduct under the Australian Consumer Law.

Understand the psychology of human behavior and decision-making patterns that drive consumer’s choice.

Explore the major social media channels and understand how to leverage each one authentically to engage your customers

Ready to elevate your content game? Learn how to plan, produce and distribute content that drives engagement. 

Learn the core principles, concepts and practical applications of data and analytical techniques in digital and data-driven marketing.

Gain a clear understanding of the rules that apply under the Privacy Act 1999 (Cth) and the Australian Privacy Principals (APPs).

This short course covers spam – that is, the rules governing the sending of commercial electronic messages.

This short course covers the rules applying to telemarketing under the Do Not Call Register Act and related standards.

Ready to write with confidence and clarity? Learn the essential skills to master sharp, engaging copy.

Ready to write with confidence and clarity? Learn the essential skills to master sharp, engaging copy.

Eager to assure your customers their personal details are in safe hands? Stay credible, compliant and customer-first with our expert-led course.

What really drives your customers’ decisions? Learn how to map their experience from first click to conversion in this hands-on course.