SEO Essentials Course

  • Digital Marketing
  • Search Marketing
Entry / Job ready

Shift the course of customer traffic in your direction.

Find out how SEO drives new customers and better customer engagement.

Improve page rankings & click-throughs, utilise research tools and foster great external links with an effective SEO strategy. Discover what simple techniques can do when applied to your website structure.

In this SEO course, you’ll also be exposed to practical video examples that explain how to use Google tools like Google Keyword Planner, Google Trends, Google Webmaster and link analysis.

ADMA offers SEO courses in Sydney, Melbourne, and online. Find the course that's right for you.

Duration: 1 day

Learn to:

  • Increase the rate of click-throughs and page rankings
  • Improve SEO success through content
  • Effectively utilise on-page and off-page tactics to improve SEO
  • Operate keyword research
  • Build useful external links

Course covers:

In class, you’ll engage in discussions, use theoretical exercises and absorb presentations as we cover keyword searches for research and selection; developing, measuring and managing SEO; matching content to the customer journey and social media. Finally, we’ll also touch on delivering a great customer experience through your online assets, website structure and explore the importance of linking and authority.

Who should do this course?

  • Marketing managers
  • Copywriters
  • Content managers
  • Anyone involved in the running of a website
  • B2B and B2C marketers
  • Client or agency side

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