PR for Marketers Home IQ Education Digital Campaigns PR for Marketers 1 day in our virtual classroom instructor Annalise Brown Virtual Classrooms PR for Marketers 7 Dec 2022 07-12-2022 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST END OF FINANCIAL YEAR SALEEnter code EOFY20 and save 20%. Book by 30 June. Learn how to deliver a digital PR campaign that creates impact. Create a better story with effective content that engages a multi-channel audience. In this one-day in-class course you’ll discover how to better incorporate PR into your marketing campaigns and understand how the digital landscape opens up new PR opportunities that can really make a difference for a brand and help you engage your target audience. Duration: 1 day 9:00am - 5.00pm AEST Date: Wednesday, 7 December 2022 Embrace the new digital landscape for PR activity and understand why the tools available as a result of this digital explosion have never been more important Deliver effective content to engage the multi-channel audience Integrate digital media to work in tandem with PR to create brand advocates Tell a better story through PR activity to drive media engagement and customer loyalty Better align PR activities with overall marketing activity to continue to maximise its perceived value and deliver results Learn to Marketers will learn how to better incorporate PR into their marketing campaigns and understand how the digital landscape opens up new PR opportunities that can really make a difference for a brand. Who should do this course? Frequently asked questions Course covers PR & the digital revolution How do we define PR in today’s digital world? Understanding why PR is such a powerful tool in the marketing mix How the digital revolution has changed the landscape for PR How to make the ‘connected consumer’ a friend Why traditional media should not be ignored Embracing social media to drive your PR activity Who are the existing/new influencers and how do we engage with them? Using social channels to build PR relationships Understanding the preferred social platforms for your audience The importance of listening to customers Why brand advocates are critical to success The importance of creating strong content How to write content that will engage your target audience How to choose the right theme How to optimise content with the right keywords Understanding the power of external link building How PR can drive SEO Writing a news story that gets noticed in today's climate Is a press release the only way? Writing a powerful headline How to structure copy The ‘fool’ proof copywriting test to take away 10 copywriting tricks to add clout Delivering a digital PR campaign for maximum impact in changing digital times Is creativity still as important? How to optimise, socialise and publicise PR Content Should experiential marketing play a part? How to integrate PR and digital marketing How to measure the success of digital PR Ongoing measurement and evaluation? PR planning/content mapping? Hear what our students say about this course The class was really great, covered off an extensive range of content all of which was really detailed and comprehensive, with great interactive exercises – Annabelle, oOh! Media Filter Courses Filter Courses Category Category Analytics Content Creative Creative & Copywriting Customer Experience Data Data-driven Marketing Digital Campaigns Digital Marketing Marketing Technology Privacy and Compliance Social Media Format Format In-class In-house Online Virtual Class Course Location Course Location Adelaide Brisbane Darwin In Class On Demand Online Perth Sydney Virtual Classroom Virtual Classrooms Level Level Learning Applying Leading Expert Course type Course type Certificate course Course Masterclass Module Filter by price Filter by price $1 $4,650 Show Courses Digital Campaigns Campaign Data Strategy Course Applying Campaign Data Strategy Course Understand how to use marketing campaign data to achieve your strategic goals. Digital Campaigns CONTENT FOR SOCIAL NETWORKS Applying Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels. Digital Campaigns CONTENT MARKETING CERTIFICATE Applying Content Marketing Certificate Discover the full scope of social media and content marketing and cover all elements of an effective content strategy. Digital Campaigns CONTENT MARKETING CERTIFICATE BUNDLE Learning Content Marketing Certificate Bundle This bundle is a great way to upskill both your strategy and implementation skills and ensure you deliver engaging content that drives results. Digital Campaigns CONTENT MARKETING ESSENTIALS COURSE Learning Content Marketing Essentials Course Become an expert specialist in content marketing with the skills to confidently develop and manage content marketing campaigns, customer engagement and ROI. Digital Campaigns CONTENT MARKETING STRATEGY COURSE Applying Content Marketing Strategy Course In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies. Load More
Embrace the new digital landscape for PR activity and understand why the tools available as a result of this digital explosion have never been more important Deliver effective content to engage the multi-channel audience Integrate digital media to work in tandem with PR to create brand advocates Tell a better story through PR activity to drive media engagement and customer loyalty Better align PR activities with overall marketing activity to continue to maximise its perceived value and deliver results Learn to
Marketers will learn how to better incorporate PR into their marketing campaigns and understand how the digital landscape opens up new PR opportunities that can really make a difference for a brand. Who should do this course?
The class was really great, covered off an extensive range of content all of which was really detailed and comprehensive, with great interactive exercises – Annabelle, oOh! Media
Digital Campaigns Campaign Data Strategy Course Applying Campaign Data Strategy Course Understand how to use marketing campaign data to achieve your strategic goals.
Digital Campaigns CONTENT FOR SOCIAL NETWORKS Applying Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels.
Digital Campaigns CONTENT MARKETING CERTIFICATE Applying Content Marketing Certificate Discover the full scope of social media and content marketing and cover all elements of an effective content strategy.
Digital Campaigns CONTENT MARKETING CERTIFICATE BUNDLE Learning Content Marketing Certificate Bundle This bundle is a great way to upskill both your strategy and implementation skills and ensure you deliver engaging content that drives results.
Digital Campaigns CONTENT MARKETING ESSENTIALS COURSE Learning Content Marketing Essentials Course Become an expert specialist in content marketing with the skills to confidently develop and manage content marketing campaigns, customer engagement and ROI.
Digital Campaigns CONTENT MARKETING STRATEGY COURSE Applying Content Marketing Strategy Course In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies.