Marketing Automation & CRM Masterclass - Data Scouts

Course: MATRM-DS

Welcome to Data Scouts, the #1 industry benchmark in training & certification for Marketing Automation & Customer Relationship Management (CRM) Transformation!

The Masterclass is the most advanced training course of its kind, covering the latest insights into how leading organisations are driving digital transformation. Set in a town hall-style forum, with 2 leading industry practitioners as facilitators, we encourage the participant to come to the Masterclass with real-life digital transformation problems that could then be workshopped and solved on the spot.

As with all Data Scouts course, all participants get access to the Data Scouts toolkit which contains a series of templates, models and resources.

Advanced topics

  • Current Industry Trends
  • Revenue Funnel Management
  • Lead, Opportunity, Customer Service Management
  • Strategic 'Customer First' Framework
  • Content Marketing by Lifecycle Stage
  • Metrics & Analytics by Lifecycle Stage
  • Machine Learning Models by Lifecycle Stage

Dates and Locations: 


Friday 20 April 2018

DSE + DSD : 8:30am - 5:00pm

Saxons Training Facilities:
Level 10, 10 Barrack Street, Sydney NSW 2000


Wednesday 18 April 2018

DSE + DSD : 8:30am - 5:00pm

Saxons Training Facilities:
Level 8, 500 Collins Street, Melbourne VIC 3000

Who should attend? 

This course has been specifically designed for marketers who want to learn:

  • How to drive transformational marketing within their organisation
  • A consulting framework for developing a ‘customer first’ strategy
  • How to develop an omni-channel customer experience vision

If you are in any of the following roles, then this course is for you:

  • Head of Customer Experience
  • Head of Customer Insights
  • Head of Marketing
  • Head of Omni-Channel
  • Head of Experience Design
  • Chief Customer Officer
  • Head of CRM
  • Head of Marketing Automation
  • Head of Digital
  • Digital Marketing Manager
  • Email Marketing Manager
  • Social Media Manager
  • Campaign Planning Manager
  • Acquisition Marketing Manager
  • Retention Marketing Manager

Course Fees
Please contact:
Benjamin Lopez, Account Executive
(02) 8015 6662

Data Scouts
Level 5, 50 York Street
Sydney, NSW 2000

Need more info?

Click the link for more information and to purchase.

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