Marketing Automation and CRM Transformation Course - Data Scouts

Course: MATRM-DS

Course Outline

Lifecycle marketing automation and CRM are critical to driving profitable revenue growth.

In the Data Scouts Directions™ training course, you will learn the core principles of how to transform your prospect and customer marketing campaigns by implementing lifecycle marketing automation and CRM strategies across the acquisition, on-boarding, engagement and retention/loyalty stages of the customer lifecycle.

You will also learn how to develop a future state omni-channel customer experience vision with prioritised campaigns for execution across all stages of the customer journeys.

All participants will graduate as certified lifecycle marketing automation & CRM consultants, endorsed by Data Scouts, the #1 leader in marketing automation & CRM training!
 

Dates and Locations: 

Sydney: 

Monday 13 March 2017 

Data Scouts Essentials: 08:30am to 12:30pm + Data Scouts Directions: 1:00pm to 5:00pm 

Level 5, 50 York Street, Sydney, NSW 

Melbourne: 

Tuesday 28 February

Data Scouts Essentials: 08:30am to 12:30pm + Data Scouts Directions: 1:00pm to 5:00pm

Level 3, 480 Collins Street, Melbourne, VIC 

Learning Outcomes

Lifecycle marketing automation and CRM is critical to driving profitable revenue growth.

This course will teach you the core principles of how to transform your prospect and customer marketing campaigns by implementing lifecycle marketing automation and CRM strategies across the acquisition, on-boarding, engagement and retention/loyalty stages of the customer lifecycle.


Who should attend? 

This course has been specifically designed for marketers who want to learn:

  • How to drive transformational marketing within their organisation
  • A consulting framework for developing a ‘customer first’ strategy
  • How to develop an omni-channel customer experience vision

If you are in any of the following roles, then this course is for you:

  • Head of Customer Experience
  • Head of Customer Insights
  • Head of Marketing
  • Head of Omni-Channel
  • Head of Experience Design
  • Chief Customer Officer
  • Head of CRM
  • Head of Marketing Automation
  • Head of Digital
  • Digital Marketing Manager
  • Email Marketing Manager
  • Social Media Manager
  • Campaign Planning Manager
  • Acquisition Marketing Manager
  • Retention Marketing Manager


Course Fees
Please contact:
Delphine Dobbels
Events & Marketing Coordinator
Data Scouts
+61 474 839 736
+612 8015 6662
delphine.dobbels@datascouts.com.au

Click the link for more information and to purchase.

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