Marketing Automation and CRM Transformation Course - Data Scouts

Course: MATRM-DS

Course Outline

Welcome to Data Scouts, the #1 industry benchmark in training & certification for Marketing Automation & Customer Relationship Management (CRM) Transformation! Lifecycle Marketing Automation & CRM are critical to driving profitable revenue growth.

Data Scouts is a proven vendor agnostic Marketing Automation & CRM Transformation consulting methodology, designed to teach you the core principles of how to transform your prospect and customer marketing campaigns by implementing lifecycle Marketing Automation & CRM strategies across the acquisition, on-boarding, engagement and retention/loyalty stages of the customer journey.

During the workshop you will learn how to map out the current state of your organisation's marketing strategy, marketing technology landscape, marketing team operations and your lifecycle marketing campaigns. You will learn how to develop a future state omni-channel customer experience vision with prioritised campaigns for execution across all stages of the customer lifecycle.

Dates and Locations: 


Monday 29 May 2017
Friday 22 September 2017

DSE + DSD : 8:30am - 5:00pm

Level 5, 50 York Street, Sydney NSW 2000


Tuesday 23 May 2017
Tuesday 26 September 2017

DSE + DSD : 8:30am - 5:00pm

CSBC, Level 15, 350 Collins Street, Melbourne VIC 3000

Who should attend? 

This course has been specifically designed for marketers who want to learn:

  • How to drive transformational marketing within their organisation
  • A consulting framework for developing a ‘customer first’ strategy
  • How to develop an omni-channel customer experience vision

If you are in any of the following roles, then this course is for you:

  • Head of Customer Experience
  • Head of Customer Insights
  • Head of Marketing
  • Head of Omni-Channel
  • Head of Experience Design
  • Chief Customer Officer
  • Head of CRM
  • Head of Marketing Automation
  • Head of Digital
  • Digital Marketing Manager
  • Email Marketing Manager
  • Social Media Manager
  • Campaign Planning Manager
  • Acquisition Marketing Manager
  • Retention Marketing Manager

Course Fees
Please contact:
Delphine Dobbels
Events & Marketing Coordinator
Data Scouts
+61 474 839 736
+612 8015 6662

Click the link for more information and to purchase.

Find out more