Influencer Marketing Essentials Course Home IQ Education Digital Campaigns Influencer Marketing Essentials Course 1 day in our virtual classroom instructor Sharyn Smith Virtual Classrooms Influencer Marketing 13 September 2022 13-09-2022 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST END OF FINANCIAL YEAR SALEEnter code EARLY25 and save 25%. Book by 27 May. Work effectively with influencers to transform your marketing. Identify the right influencers for your brand and get the most out of influencer relations. Integrate influencer activity with your social media, PR, SEO and community channels. In a world where consumers are on 24/7 and constantly bombarded by media messages, brands cannot ignore the power of influence on consumers. But how can you determine which ‘Influence’ is most effective and how to harness the power of Influencers within your marketing strategies. In this one-day Influencer Marketing course you will learn how to deliver a successful Influencer marketing strategy and the opportunities that are available for brands to really leverage Influencers to engage a target audience, increase brand loyalty and drive results. Date: Tuesday, 13 September 2022 Time: 9.00am - 5.00pm AEST Understand what Influencer Marketing is and it's many different faces Recognise how Influencer Marketing fits within the marketing mix and how to find the right influencers for your brand Build a compelling proposition for your influencers Understand the ladder of engagement to maximise your Influencer programme Appreciate the legal guidelines around Influencer Marketing Define a measurement framework Learn to This course is for those who currently work in marketing, social media or PR teams (or have responsibility for all) within an organisation and want to ensure they are up to date with current best practices and strategies. Who should do this course? Frequently asked questions Course covers What is Influencer Marketing in today’s world More than just a celebrity Endorsement How has the online world changed the sphere of Influence Understanding why it’s so powerful The importance of building a relationship How to make the ‘Connected Consumer’ a friend How to find the right Influencer for your brand Identify the right influencer through segmentation, targeting and positioning Link an influencer back to your brand values and customer personas Perform effective influencer outreach – an insight into useful tools and paid vs non-paid Set your objectives – be clear about deliverables How to get the most out of your Influencer Relations Deliver a compelling proposition for your Influencers How to negotiate effectively with Influencers The ladder of engagement to maximise your influencers – pinpoint and scale How your customers can become your influencers Embracing Social Media to support your Influencer Strategy How to integrate the Influencer Activity into your social media channels The power of Communities The importance of listening to your customers Why brand advocates are critical to success Integration across the marketing mix The importance of creating strong content Creativity is needed to make an impact Influencers and PR Understand the power of external link building How Influencer marketing can drive SEO What does success look like? Understand the legal guidelines Best practices to maximise your spend When is it time to move on with a particular Influencer How to measure its success Filter Courses Filter Courses Category Category Analytics Content Creative Creative & Copywriting Customer Experience Data Data-driven Marketing Digital Campaigns Digital Marketing Marketing Technology Privacy and Compliance Social Media Format Format In-class In-house Online Virtual Class Course Location Course Location Adelaide Brisbane Darwin In Class On Demand Online Perth Sydney Virtual Classroom Virtual Classrooms Level Level Learning Applying Leading Expert Course type Course type Certificate course Course Masterclass Module Filter by price Filter by price $1 $4,650 Show Courses Digital Campaigns Campaign Data Strategy Course Applying Campaign Data Strategy Course Understand how to use marketing campaign data to achieve your strategic goals. Digital Campaigns CONTENT FOR SOCIAL NETWORKS Applying Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels. Digital Campaigns CONTENT MARKETING CERTIFICATE Applying Content Marketing Certificate Discover the full scope of social media and content marketing and cover all elements of an effective content strategy. Digital Campaigns CONTENT MARKETING CERTIFICATE BUNDLE Learning Content Marketing Certificate Bundle This bundle is a great way to upskill both your strategy and implementation skills and ensure you deliver engaging content that drives results. Digital Campaigns CONTENT MARKETING ESSENTIALS COURSE Learning Content Marketing Essentials Course Become an expert specialist in content marketing with the skills to confidently develop and manage content marketing campaigns, customer engagement and ROI. Digital Campaigns CONTENT MARKETING STRATEGY COURSE Applying Content Marketing Strategy Course In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies. Load More
Understand what Influencer Marketing is and it's many different faces Recognise how Influencer Marketing fits within the marketing mix and how to find the right influencers for your brand Build a compelling proposition for your influencers Understand the ladder of engagement to maximise your Influencer programme Appreciate the legal guidelines around Influencer Marketing Define a measurement framework Learn to
This course is for those who currently work in marketing, social media or PR teams (or have responsibility for all) within an organisation and want to ensure they are up to date with current best practices and strategies. Who should do this course?
Digital Campaigns Campaign Data Strategy Course Applying Campaign Data Strategy Course Understand how to use marketing campaign data to achieve your strategic goals.
Digital Campaigns CONTENT FOR SOCIAL NETWORKS Applying Content for Social Networks Discover strategic, fresh and unconventional ways to achieve cut through and results across all 7 mainstream social media channels.
Digital Campaigns CONTENT MARKETING CERTIFICATE Applying Content Marketing Certificate Discover the full scope of social media and content marketing and cover all elements of an effective content strategy.
Digital Campaigns CONTENT MARKETING CERTIFICATE BUNDLE Learning Content Marketing Certificate Bundle This bundle is a great way to upskill both your strategy and implementation skills and ensure you deliver engaging content that drives results.
Digital Campaigns CONTENT MARKETING ESSENTIALS COURSE Learning Content Marketing Essentials Course Become an expert specialist in content marketing with the skills to confidently develop and manage content marketing campaigns, customer engagement and ROI.
Digital Campaigns CONTENT MARKETING STRATEGY COURSE Applying Content Marketing Strategy Course In this strategic course you will examine all areas of content marketing its role in digital, marketing and business strategies.