Google Analytics Essentials Course Home IQ Education Digital Marketing Google Analytics Essentials Course 1 day in our virtual classroom instructor Ben Kinnaird Virtual Classrooms Google Analyics Essentials 24 May 2022 24-05-2022 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST END OF FINANCIAL YEAR SALEEnter code EARLY25 and save 25%. Book by 27 May. Discover best practice guidelines on analysing data trends with this Google Analytics course. Define your actionable metrics and filter data for deeper insights. There’s no doubting the power of Google Analytics as a business tool, although without the correct knowledge and training it can be very daunting. In this one-day in-class course you will be taught the best practices from an industry expert discovering all Google Analytics has to offer and ultimately giving you a better understanding of your customers. Duration: 1 day from 9:00a.m. - 5:00p.m AEDT Configure your Google Analytics dashboard and create customer alerts to improve the accuracy of your reports and get the most out of your data Compare multiple metrics using advanced segments to set actionable KPIs and develop your reporting Understand campaign attribution through the multichannel funnel Use goals to configure funnels and interpret the funnel visualisation report to improve conversion and goal completions Create and interpret content drilldown reports to build more effective webpages and boost your conversion rates Learn to Introduction to Google Analytics and the importance of configuring and customising Google Analytics properly Cookies Managing Google Analytics Adding annotations to reports Universal Analytics - a change to the way data is collected and organised Selecting data to include in your Google Analytics reports and Data Filters for View Defining and measuring actionable metrics - Visits, Unique Visitors, Pageview and Time Metrics Understand the Analytics Account Structure Content Reports Traffic Sources, and Organic Search and Social Media Traffic Paid Search Tracking - Google AdWords & Bing Ads Campaign Tracking Goals and Funnels eCommerce tracking Internal site search Event tracking and virtual pageviews Course covers Marketers and analysts who want to gain a better understanding of what Google Analytics has to offer, which reports to use and how to interpret and act on the data in those reports. This course is designed for individuals who have used Google Analytics previously but either have little experience in using the tool or are just looking to refresh and fine tune their knowledge. Who should do this course Frequently asked questions Hear what our past students say about this course: Ben expertly covered the array of Google Analytics features and related tools, overlaid with key insights drawn from his wealth of experience. I will take away a good general understanding and confidence to continue learning in this area. I really enjoyed the Google Analytics Essentials Course. The instructor Ben is very knowledgeable and was able to answer all questions and give us valuable insight and links to help us further with our GA usage. This course was a great guide and walkthrough of GA and how to use it. A terrific course that encompasses the essentials of Google Analytics for people new to the platform or provides a great refresher. Filter Courses Filter Courses Category Category Analytics Content Creative Creative & Copywriting Customer Experience Data Data-driven Marketing Digital Campaigns Digital Marketing Marketing Technology Privacy and Compliance Social Media Format Format In-class In-house Online Virtual Class Course Location Course Location Adelaide Brisbane Darwin In Class On Demand Online Perth Sydney Virtual Classroom Virtual Classrooms Level Level Learning Applying Leading Expert Course type Course type Certificate course Course Masterclass Module Filter by price Filter by price $1 $4,650 Show Courses Digital Marketing CONVERSION RATE OPTIMISATION COURSE Learning Conversion Rate Optimisation Course Harness the power of conversion and learn how to optimise your site to achieve your online objectives. Digital Marketing DIGITAL CAMPAIGN MANAGER PACK Learning Digital Campaign Manager Pack Learn how to plan and manage your digital campaigns with this special value pack, which offers excellent savings on two popular courses. Digital Marketing DIGITAL MARKETING CAMPAIGN, PLANNING & MANAGEMENT COURSE Learning Digital Marketing Campaign Planning & Management Course Harness the power of digital campaign planning and discover how digital marketing can make your campaigns thrive. Digital Marketing DIGITAL MARKETING CERTIFICATE Popular! Applying Digital Marketing Certificate Leverage technology and data to drive real results with the ADMA IQ'a Digital Marketing Certificate. Study Digital Marketing straight from industry experts. Digital Marketing DIGITAL MARKETING CERTIFICATE ONLINE Applying Digital Marketing Certificate Online ADMA Digital Marketing Certificate (DMC) is a comprehensive and practical digital marketing certificate, taught by industry experts. Understand the digital landscape and develop an actionable digital strategy for your business. Digital Marketing DIGITAL MARKETING CHANNELS COURSE Learning Digital Marketing Channels Course Own your online space with a digital channel planning course for next level marketing. Load More
Configure your Google Analytics dashboard and create customer alerts to improve the accuracy of your reports and get the most out of your data Compare multiple metrics using advanced segments to set actionable KPIs and develop your reporting Understand campaign attribution through the multichannel funnel Use goals to configure funnels and interpret the funnel visualisation report to improve conversion and goal completions Create and interpret content drilldown reports to build more effective webpages and boost your conversion rates Learn to
Introduction to Google Analytics and the importance of configuring and customising Google Analytics properly Cookies Managing Google Analytics Adding annotations to reports Universal Analytics - a change to the way data is collected and organised Selecting data to include in your Google Analytics reports and Data Filters for View Defining and measuring actionable metrics - Visits, Unique Visitors, Pageview and Time Metrics Understand the Analytics Account Structure Content Reports Traffic Sources, and Organic Search and Social Media Traffic Paid Search Tracking - Google AdWords & Bing Ads Campaign Tracking Goals and Funnels eCommerce tracking Internal site search Event tracking and virtual pageviews Course covers
Marketers and analysts who want to gain a better understanding of what Google Analytics has to offer, which reports to use and how to interpret and act on the data in those reports. This course is designed for individuals who have used Google Analytics previously but either have little experience in using the tool or are just looking to refresh and fine tune their knowledge. Who should do this course
Ben expertly covered the array of Google Analytics features and related tools, overlaid with key insights drawn from his wealth of experience. I will take away a good general understanding and confidence to continue learning in this area.
I really enjoyed the Google Analytics Essentials Course. The instructor Ben is very knowledgeable and was able to answer all questions and give us valuable insight and links to help us further with our GA usage. This course was a great guide and walkthrough of GA and how to use it.
A terrific course that encompasses the essentials of Google Analytics for people new to the platform or provides a great refresher.
Digital Marketing CONVERSION RATE OPTIMISATION COURSE Learning Conversion Rate Optimisation Course Harness the power of conversion and learn how to optimise your site to achieve your online objectives.
Digital Marketing DIGITAL CAMPAIGN MANAGER PACK Learning Digital Campaign Manager Pack Learn how to plan and manage your digital campaigns with this special value pack, which offers excellent savings on two popular courses.
Digital Marketing DIGITAL MARKETING CAMPAIGN, PLANNING & MANAGEMENT COURSE Learning Digital Marketing Campaign Planning & Management Course Harness the power of digital campaign planning and discover how digital marketing can make your campaigns thrive.
Digital Marketing DIGITAL MARKETING CERTIFICATE Popular! Applying Digital Marketing Certificate Leverage technology and data to drive real results with the ADMA IQ'a Digital Marketing Certificate. Study Digital Marketing straight from industry experts.
Digital Marketing DIGITAL MARKETING CERTIFICATE ONLINE Applying Digital Marketing Certificate Online ADMA Digital Marketing Certificate (DMC) is a comprehensive and practical digital marketing certificate, taught by industry experts. Understand the digital landscape and develop an actionable digital strategy for your business.
Digital Marketing DIGITAL MARKETING CHANNELS COURSE Learning Digital Marketing Channels Course Own your online space with a digital channel planning course for next level marketing.