Data-driven Marketing Essentials Course Home IQ Education Data-driven Marketing Data-driven Marketing Essentials Course instructor Jarrod Price Virtual Classrooms Virtual Classrooms Data Driven Marketing Essentials 16 Aug 2022 16-08-2022 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Data Driven Marketing Essentials 29 Nov 2022 29-11-2022 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST END OF FINANCIAL YEAR SALEEnter code EOFY20 and save 20%. Book by 30 June. The data-driven marketing course that helps you use data analysis to drive your business forward. Learn how to test channels for better outcomes. Understand what metrics count when evaluating performance and what you can do to apply what you've learnt to future campaigns. Become fluent in the language of data and achieve your business goals sooner. In this data-driven marketing course, we’ll show you how to, develop actionable insights, explore data research and understand the importance of customer insight. You and your team will be able to tell stories with data, benchmark insights from analytics and evaluate your results to inform future campaigns and strategies. Next course: Tuesday, 16 August 2022, 9.00am - 5.00pm AEST (NSW time) Use data to improve the efficiency and effectiveness of your marketing programmes Understand the metrics to evaluate your marketing performance Use data to determine the value of your customers Implement a test programme to improve campaign performance Leverage your marketing expenditure and improve ROI Learn to: Frequently asked questions Course modules Using data to drive the business forward Understanding the business you are in and who your customers really are How to identify what you need to measure Using direct marketing metrics to set realistic objectives, targets and budgets Calculating how much you can afford to spend on a new customer Understanding how and when to use lifetime value analysis Understanding the importance of Customer Insight Using customer segmentation and predictive models to get better results Enhancing your data from third party sources How to select the best people to mail: segmentation vs. scoring Developing customer personas Using data on existing customers to find new ones The what, when and how of testing Understanding the benefits of testing What’s worth testing and what’s not Constructing a test matrix for direct mail and email How to test in other media Understanding the ‘response cycle’ and calculating a reliable sample size Predicting what’s likely to happen next time Evaluating your results and applying to future campaigns So… which ‘half’ worked? A simple guide to reviewing your test results Using statistical techniques to learn more about who responded and who didn’t How decision tree models work and how to use them Using gains tables and charts to improve your campaign performance next time round Planning for future campaigns Who should do this course? This course is designed for all marketers needing to better understand customers and their behaviour to improve their campaign performance and ROI. Filter Courses Filter Courses Category Category Analytics Content Creative Creative & Copywriting Customer Experience Data Data-driven Marketing Digital Campaigns Digital Marketing Marketing Technology Privacy and Compliance Social Media Format Format In-class In-house Online Virtual Class Course Location Course Location Adelaide Brisbane Darwin In Class On Demand Online Perth Sydney Virtual Classroom Virtual Classrooms Level Level Learning Applying Leading Expert Course type Course type Certificate course Course Masterclass Module Filter by price Filter by price $1 $4,650 Show Courses Data-driven Marketing CUSTOMER DATA STRATEGY COURSE Applying Customer Data Strategy Course Do you want to gain the competitive edge, delight your customers and improve marketing performance? Data-driven Marketing DATA-DRIVEN MARKETING CERTIFICATE Applying Data-driven Marketing Certificate Explore data driven marketing and learn how to use it confidently. Leverage technology and data to drive actionable results to advance your profession. Data-driven Marketing DATA-DRIVEN MARKETING ESSENTIALS COURSE Learning Data-driven Marketing Essentials Course Learn how to test channels for better outcomes. Understand what metrics count when evaluating performances and what you can do to apply what you have learnt to future campaigns. Data-driven Marketing LOYALTY PROGRAMS AND CONSUMER ENGAGEMENT Popular! Applying Loyalty Programs and Consumer Engagement Learn from Australia’s leading customer loyalty consultants and become a loyalty program and consumer engagement expert.
Use data to improve the efficiency and effectiveness of your marketing programmes Understand the metrics to evaluate your marketing performance Use data to determine the value of your customers Implement a test programme to improve campaign performance Leverage your marketing expenditure and improve ROI Learn to:
Data-driven Marketing CUSTOMER DATA STRATEGY COURSE Applying Customer Data Strategy Course Do you want to gain the competitive edge, delight your customers and improve marketing performance?
Data-driven Marketing DATA-DRIVEN MARKETING CERTIFICATE Applying Data-driven Marketing Certificate Explore data driven marketing and learn how to use it confidently. Leverage technology and data to drive actionable results to advance your profession.
Data-driven Marketing DATA-DRIVEN MARKETING ESSENTIALS COURSE Learning Data-driven Marketing Essentials Course Learn how to test channels for better outcomes. Understand what metrics count when evaluating performances and what you can do to apply what you have learnt to future campaigns.
Data-driven Marketing LOYALTY PROGRAMS AND CONSUMER ENGAGEMENT Popular! Applying Loyalty Programs and Consumer Engagement Learn from Australia’s leading customer loyalty consultants and become a loyalty program and consumer engagement expert.